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Do you ever feel like you’re putting all this effort into writing blog posts, but not seeing the traffic and engagement you want? It’s frustrating, we know. But don’t worry – we’ve got 10 cost-effective tips to help boost traffic to your blog posts. From optimizing your posts for search engines, to using keywords in your titles, and using social media to drive traffic, these tips will help you increase readership and engagement with your content.
It’s no secret that driving traffic to your blog posts is key to their success. But what can you do on a limited budget? Here are 10 cost-effective ways to boost traffic to your blog posts. Try one or try them all – the more people who see your content, the better!
So what are you waiting for? It’s time to get your content in front of the right people. Let’s get started!
Keyword research can offer a great deal of information about what your target audience is looking for on Google. The knowledge you obtain from these actual search terms may help you with both your content planning and your overall marketing strategy.
Long-tail keywords are keyword phrases that are three or more words long and highly specialized to a subject. If you sell men’s wallets, for example, your core keyword would be “men’s wallets” but the overall keyword is very competitive to try and rank your website on the top of the search engine listings for this particular keyword. The search volume for a keyword such as “business-grade men’s wallets” will be lower for this type of Long-tail keyword but the reader’s search intent is clearer.
Benefits of Long-tail keywords include; Lower competition, it helps optimize your blog strategy and allows you to personalize your content. Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70% of all web searches.
Conducting keyword research is key when analysing and choosing the best keywords. Research has many benefits, for example; Marketing Trend Insights and Traffic Growth.
Effective keyword research may give you insights into current marketing trends and help you focus your content on themes and phrases that your target audience is looking for. You will rank in search engine results higher when you find the optimal keywords for the content you post.
Neil Patel is a famous SEO expert and has a free tool called Ubersuggest that can provide you with some suggestions of the best keywords that you can use for your website.
The method of optimizing web page content for search engines and visitors is known as on-page SEO. Title tags, content, internal links, and URLs are all common on-page SEO techniques.
If you want search engines to reward you with first page visibility, you must take your on-page SEO approach seriously.
As the Google search algorithm becomes more sophisticated, on-page SEO attributes that are user-focused will become increasingly important. On-site SEO allows search engines to recognize your content and rank the most relevant URLs for specific queries when done correctly.
Page speed is defined as the time it takes for the browser to get the initial batch of information from the server, as well as the time it takes to show all of the content on a single page. The page speed is affected by every element on the page. Everything from the size of an element to the speed of the web server on which it is hosted has an impact on page speed.
Page speed optimization is critical since faster pages are more efficient and give a better on-page user experience. Over a quarter of consumers will click away and seek a different search result if a page takes longer than 3 seconds to load.
Having a fast and reliable Australian web hosting provider can provide better performance and results with your website page loading speeds and boost traffic to your blog posts.
Images are key for making your content more accessible, appealing, and engaging for consumers, but they’re also important for SEO. They also offer significant information to search engines, which is crucial for their function. By optimizing your pictures on your website, it improves user engagement and search engine rankings by lowering page load time.
Image optimization is the practice of optimizing pictures for maximum user engagement by developing and providing high-quality images in the best format, size, and resolution. Identifying images correctly so that search engine users can comprehend the page’s meaning and context is also part of this.
Having large images on your website can drastically slow down your website. If you reduce the size of your images using a website such as Compressor, you can significantly decrease the size of your images and improve your page speeds. Images with a better resolution and larger dimensions, typically taken with a professional camera, take longer to load.
Use unique photos, while stock photos are acceptable, they will not necessarily improve your search rankings because other websites frequently use the same images. It’s a good idea to post unique photos whenever you can, just like it’s a good idea to upload original written content.
Backlinking is the practice of getting other websites to link back to yours. Backlinking is an essential component of every marketer’s and company owner’s strategy for increasing site authority and generating referral visitors.
Because backlinks are a signal to Google that your site is a quality resource worthy of citation, building links is one of the numerous methods employed in search engine optimization. Backlinks are one of the most important ranking signals in Google’s algorithm. Because of the lottery effect, more backlinks result in a higher rank.
If you care about your site’s and business’s long-term success, you should only engage in natural backlinking, which is the practice of earning links rather than purchasing them.
Backlinking that is natural, on the other hand, is a complex and time-consuming process. There are some links that are better than others: A link from a reputable source, such as the New York Times can boost your rankings more than a link from a small or freshly launched site, but high-quality links are difficult to get.
To encourage external websites to link to yours, you can utilize a variety of link-building strategies such as reviews and mentions, as well as content creation and promotion.
A niche is a market segment that is ideal for retailers who cater to a specific group of people. Because they cater to a certain demographic, niche firms are extremely successful.
Understanding your niche is important since it helps business owners recognize possible audience demands and produce new product ideas based on consumer wants and needs. This also aids in determining the most effective strategy to communicate with the target audience in order to enhance engagement.
One of the primary advantages of a niche market is that there is little to no competition. When you cater to a small or specialized clientele, there are far fewer firms providing the same product. However, because there would be fewer people seeking your products, it will be more difficult to locate them. As a result, you must identify the right demographic.
It can be difficult to come up with fantastic content planning ideas and topics. It’s only reasonable to want to keep track of your content creation to keep user engagement strong. Strategic content planning is required to improve your content creation.
A very effective way of planning topics is interviewing your consumers, your customers are, without a doubt, your most valuable asset. Why don’t you conduct interviews with them or use surveys to determine what kind of content they want to consume?
The primary goal of any firm is to satisfy its customers. By interviewing your customers, you demonstrate that you are interested in their needs. It also demonstrates that you value their input into the content planning process.
Understanding the various forms of content is the first step toward producing high-performing content. Here are some examples of types of content and their use;
Short-form content, when it comes to content, sometimes less is more. Any written content that is less than 1,500 words is considered short-form content. Product descriptions, promotional email blasts, landing pages and short blog posts are all examples of short-form content.
Long-form content is written content that is greater than 1,500 words. Blog entries and downloadable ebooks are examples of long-form content. Longer content is better for SEO in general.
You may move your content from good to page one with the use of fresh and trustworthy data. Data-driven content can be short or long. All that counts is that it’s based on information about your target audience as well as search patterns.
When conducting research and planning for your content, a huge focus should be placed upon what your service or product fixes for your consumers.
Customer pain points are issues that your customers encounter when utilizing your product or service. These issues can cause friction and, in the worst-case scenario, force your customers to stop using your product or service.
Two-thirds of businesses today compete primarily on the basis of customer satisfaction. You’ll be able to outperform the competition if you can provide excellent customer service and straightforward communication.
You can’t afford to fail in the last stage of the buying process because your system is unpleasant. Customers are likely to abandon a purchase if they notice a glitch or lack of clarity throughout this phase since they are on high alert.
Businesses must pay special attention to customer pain points during the purchasing phase to avoid cart abandonment.
The social media platform Facebook is becoming increasingly popular among marketers, with Facebooks Audience Network currently reaching over 1 billion users every month. Facebook uses incredibly specific audience targeting that allows you to reach the right individuals at the right time.
The most cost-effective method to begin advertising your content on Facebook is to do it for free. On your company’s Facebook page, share a link to the article. You may easily do this by entering the URL of your article into the Facebook sharing box.
Getting likes and shares for your Facebook post’s value is one of the most effective methods to boost its exposure prior to a promotional campaign. When your target audience notices that others have “liked” and shared your piece, they’ll want to learn more and possibly share it as well.
What sets LinkedIn apart from other social networking platforms is that your published content might appear not only in the newsfeeds of your connections but also in the newsfeeds of the whole LinkedIn community.
Writing more frequently is a solid first step towards getting your material seen more often. Creating more material has the extra benefit of allowing you to see what types of LinkedIn content your readers respond to the most, allowing you to write more of that type of content.
If your LinkedIn article is easy to read and share on the screen, it will be read and shared by more people, just like it is on your blog. Take the effort to format your LinkedIn articles such that they are aesthetically and mentally easy to read.
Even if you don’t have any ad money to invest in, Twitter may be a great way to promote your blog posts. Due to Twitter’s fast-paced, information-sharing culture, it’s an excellent platform for bloggers, marketers, and brand managers to get their information in front of the right people.
A great way to gain traction on your posts is to, create catchy headlines. Write your tweets with a call-to-action or a clever headline that will urge everyone who sees it to click for additional information.
If you have a social media budget, you may use some of it to increase the reach of your blog content beyond what you could achieve naturally. You can pay to bring your content in front of thousands of new, targeted audience members for a reasonably low cost.
Pinterest is a platform that many bloggers and small business owners miss. Pinterest is an excellent method to boost the number of visitors to your blog. The majority of people believe Pinterest is a social media platform, however, it is essentially a search engine. This implies that, unlike networks such as Facebook and Instagram, your content will be found for years after it is published, rather than deleted a few hours later.
Pinterest makes it less difficult to rank. Pinterest’s algorithm isn’t as sophisticated as Google’s, ranking for popular keywords is easier and faster. People are eager to purchase. According to Statista, 47% of Pinterest users make purchase decisions, which is higher than 15% on Facebook and 11% on Instagram.
Google Adverts is Google’s online advertising tool, which allows you to build online ads to attract people interested in your products and services. There are numerous advantages to using Google Ads, for example:
Google’s enormous reach, the search engine processes around 2 trillion searches every year. This equates to more than 5 billion searches every day. In Google Ads, you can see exactly how visitors are interacting with your website, right down to what they clicked, where they went next, and how long they were there.
There is a huge learning curve to get started with Google Ads but you can utiltize services such as Fiverr and Upwork to get an affordable professional marketer to make you a catchy image for your ad, write the ad copy, get you the best target audience and manage your campaign.
Digital Display advertising is a means of persuading a website’s or social media platform’s audience to execute a specified action. These are usually text-based, image-based, or video advertisements that attract users to visit your landing page.
You can utilize them in retargeting campaigns as well. Individuals who have previously visited a certain website are shown advertisements. The goal is to “retarget” them and get them to come back to the website and complete the same action. Examples of digital display ads are; banner Ads, interstitial ads, rich media and video ads.
Social media marketing is the fastest-growing marketing trend, with 9 out of 10 organizations reportedly using social media in some capacity. When it comes to marketing items and services, social media advertising is beneficial in a variety of ways.
It has been demonstrated that social media advertising increases brand recognition. Companies can interact with their customers on a familiar ground by posting on social media platforms on a regular basis. Customers who are familiar with your brand are more likely to tell their friends and family about it, expanding your brand’s reach and loyalty.
Email marketing has endured the test of time. Creating email newsletters is the most effective strategy to strengthen client relationships and increase revenue for your company. Email marketing is one of the world’s oldest and most widely used online marketing tactics. It entails sending emails to your prospects and customers in order to increase sales on a consistent basis.
With your email list, you can nurture, entertain, educate and promote to your audience. People do business with people that they know, like and trust and you can build great rapport with your subscribers, build your brand and have clients that you can consistently sell your products and services to.
It’s been said that it’s five times harder to attract a new customer, than what is to resell to an existing customer. By building loyalty with your email list, a returning customer has the confidence to purchase from you again as they have already had the first experience with you.
Email allows you to personalize your business messaging. You can use their names to address each individual and leave a message for them. You can encourage them to respond back to you via email or to reach out on other platforms that the feel comfortable on to close a sale.
One of the most beneficial things you can do for your business is to promote your email list. It will make it easier for you to convert your followers into devoted subscribers and build a stronger relationship with them.
Because you can send customized emails to specific audiences, emails are extremely effective. You can quickly categorize your customers based on their email responses and website actions, and then send them the most appropriate offers.
You may advertise your email list in a variety of ways. You can advertise it on your website, on social media, and even during athletic events and competitions.
Writing and publishing articles for other websites is known as guest posting. The aim is to write for industry-related blogs and redirect part of the traffic to your own website. It’s also wonderful for SEO because it offers backlinking opportunities, and as everyone knows, the more backlinks a website has, the better its chances of being rated well.
Guest blogging is such a popular and widely used strategy, there are a plethora of lists published by other bloggers with blogs covering a wide range of topics. Furthermore, they’re frequently organized by topic and ranked by domain authority, which might assist you in identifying the greatest prospects for you.
The first thing you should do is look for opportunities to write guest posts. When searching for locations to guest post, your primary aim is to find websites that are relevant to your field or area of expertise. Decide on what you want to achieve with guest blogging. Knowing your aim ahead of time can assist you in deciding which blogs to send guest posts to.
Googling your search terms is one of the simplest and most straightforward ways to find guest blogging websites that are relevant to you. You can use a range of search phrases, such as ‘guest post’ to find a variety of websites.
Another great way to market your business and products is to post articles on online forums. This will help you reach out to potential customers who are interested in what you have to offer. It also provides an opportunity for you to build relationships with them.
When posting on forums, be sure that your posts are valuable and helpful to the other forum members. Don’t just post links to your website or articles that promote your products. Instead, provide helpful information and include a link to your website in your signature file.
Forum marketing provides you with immediate access to some of the most brilliant minds in practically any field. As each forum caters to a different audience, it’s important to research who the forum caters to before determining which forum is best for your blog or business. You don’t want to waste time on a forum that doesn’t help you connect with your ideal clients or readers.
When you include a relevant link in a post to a forum, it’s a terrific method to drive traffic to your website. Make sure it supports your answer and links forum visitors to a quality post to avoid being mistaken for spam. If it’s flagged as spam, you could be kicked off the platform.
Collaborating with influencers to promote your blog or business is a fantastic way to reach out to a new audience. It can also help you build relationships with other bloggers or business owners.
When reaching out to influencers, be sure that you have something of value to offer in exchange for their help. This might be a guest post on their blog, a link to your website, or even a free product or service.
Be sure to research the best way to contact them before reaching out. You might find that some influencers are more responsive to emails, while others prefer social media messages.
The majority of social media influencers have millions of followers, as a result, influencer marketing, in which you collaborate with influencers whose specialization complements your products or services, will provide you with a fantastic opportunity to reach millions of potential customers.
Influencers provide you with a fantastic approach to meet these new consumers, boost brand recognition, and improve conversions through their frequently engaged content. You can take your social media marketing initiatives to the next level by selecting the right influencers and building an efficient influencer marketing strategy.
Ensure that you have a professionally made website as these influencers are going to want to do a bit of a background check first and your website is a great first impression as this could become a deciding factor if an influencer wishes to do work with you or not.
The process of tagging a website page with a browser-based tool so that you can easily visit it again later is known as social bookmarking. You can bookmark social media posts using other platforms’ features instead of saving them to your browser favourites.
Companies and social media marketing managers can use social bookmarking to identify and store relevant information to add to their publishing calendar. This is a fantastic approach to make content curating easier and accelerate social media growth. Companies and business leaders can use most social bookmarking sites to identify which topics are the most popular, recent, or related to a given issue.
You can promote your existing articles on these platforms to get traffic back to your website. By promoting your articles, you’ll receive a powerful backlink back to your website.
If you’re looking for a way to boost traffic to your blog posts, consider trying out some of these cost-effective tips. By doing effective keyword research first, optimising your content for SEO, using social media and paid advertising, and reaching out to influencers, you can drive more visitors to your website and increase the chances that they will become customers.
Contact Constructive Visual today to speak to us about marketing your business.
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Peter Lowen
Senior Web Developer | CEO
Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.
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