Benefits of a Custom-Developed Website vs. A Template Website

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The Benefits of a Custom-Developed Website

There are many benefits of having a custom-developed website over using a template. When you have a custom website, it is developed specifically for your business and your needs. This means that you can include all of the features and functionality that you need, without having to worry about compatibility issues. Additionally, a custom website will be more SEO-friendly than a template website, which means that you will get better search engine rankings and more traffic to your site.

In this blog post, we’ll compare the benefits of a custom website vs. a template website so that you can make an informed decision about which option is right for your business.

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Benefits of a Professional Looking Website

A template website might be tempting because it is often cheaper and faster to set up, but in the long run, a custom-developed website will be worth the investment. A custom website can be designed specifically for your business needs and goals, whereas a template website is a one-size-fits-all solution that might not fit your business, as well as you, need it to.

Additionally, with a custom website, you will have control over every aspect of its design, layout, and functionality. This means that you can change anything you need to in order to improve your website and make it work better for your business. With a template website, you are often stuck with whatever features and options come with the template.

Below we will discuss a few key benefits of having a custom-developed website:

A great first impression

In today’s digital world, having a professional looking website is more important than ever. A custom-built website will give your business a great first impression and set you apart from your competitors. In addition, a custom website will be designed to meet your specific needs and requirements.

This means that your website will be unique to your business and will provide a better user experience for your customers. Finally, a custom website can be a valuable marketing tool, helping you to reach a wider audience and generate more sales. So, if you’re looking to take your business to the next level, a custom-built website is the way to go.

Standing out from your competition

A custom-built website will always look better than a template website. This is because custom websites are designed specifically for your business, with your branding, colours and style in mind. This makes them much more professional looking, and helps you to stand out from your competition.

In addition, custom websites are usually much more user-friendly and easier to navigate than template websites. This is because they are designed with your specific needs and goals in mind, making it easy for your customers to find the information they need. As a result, a custom website is a great way to improve your online presence and make your business more visible.

Can impact a purchasing decision

When it comes to customers making a purchasing decision, first impressions are everything. If your website looks professional and is easy to navigate, you are more likely to make a sale than if your website is difficult to use or doesn’t look very trustworthy. A custom-developed website will give your business the edge it needs to make those vital sales and grow your customer base.

If a visitor gets stuck on your website and is unsure how to navigate your site to find the information that they’re searching for or how to contact you, this is a problem! You don’t want to give potential customers any reason to click away from your site before they’ve even had a chance to learn more about your business. A custom-developed website will be designed specifically with your business’s goals in mind, so you can be sure that visitors will have a positive experience on your site and be able to easily find the information they’re looking for.

A template website might look okay at first glance, but when you start trying to customize it to fit your business, you may run into problems. Template websites are not always built with easy customization in mind, so you could end up spending a lot of time (and money) trying to get it to look the way you want without getting the exact results that you’re looking for.

Help with grants and getting sponsors

A custom-developed website can also help you to get grants and sponsors. This is because businesses are more likely to invest in a website that looks professional and well-designed. So, if you’re looking for ways to raise money for your business, a custom website is a great option.

This makes your stand out from your competition as a templated website can tend to look cheap and tacky if not customised correctly. A website can be a direct reflection of your business. If you’re willing to invest in a high-quality website, it shows that you’re serious about your business and that you’re willing to invest in its success. This can make businesses and grant organizations more likely to take you seriously and invest in your business.

A custom website can also help you to build trust with potential customers. If your website looks professional and well-designed, potential customers will be more likely to trust your business. This is because they’ll see that you’ve invested in your business and that you’re serious about providing a good service or product.

A template website can also make it difficult to stand out from the competition. If everyone is using the same template, it can be hard to make your website look unique.

A rememberable experience for your visitors

Creating a rememberable experience for visitors on your website is important for keeping them engaged with your site. A custom-developed website can help you create a unique and branded experience that will set your site apart from the competition.

A template website may be cheaper and easier to set up, but it will not provide the same level of customization and branding that a custom website can. If you want to create a website that will stand out from the rest, investing in a custom-developed website is the way to go.

A web developer sitting at his desk looking at his computer

What are WordPress themes?

There are two types of WordPress themes: free and premium.

Free WordPress themes are, well, free. You can find them by searching for “free WordPress themes” in the search engine of your choice. There are many websites that offer free WordPress themes, but beware – not all of them are created equal. Some free themes are created by amateur designers, while others are created by professional developers who have simply decided to release a free version of their premium theme.

Premium WordPress themes are paid themes that you can purchase from a variety of sources. Many premium themes cost around USD $60, but you can also find some that cost much more than that. While premium themes generally have more features and better design than free themes but they can be overly bloated and harder to make coding changes due to how the developer has coded their theme.

So which is better? Free or premium WordPress themes? The answer, of course, is that it depends. It depends on your needs, your budget, and your skill level. Most times it’s best to hire a web designer to set up your WordPress website with your chosen theme and make the requested changes to your site.

If you’re looking for a cheap and templated-looking website, a free theme is the way to go. If you want your website to look more professional and have more features, a paid WordPress theme is a better option. A web designer can make design changes to your free or paid website theme and make it look more unique and professional.

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What You Get With a Pre-Made Theme

When you purchase a pre-made theme website, you are getting a site that is designed and coded by someone else. This can be a good thing or a bad thing, depending on your needs. If you need a custom website or want complete control over the design of your site, then a pre-made theme is not the best option. However, if you are looking for a fast and easy way to get a professional-looking website up and running, then a pre-made theme can be a great choice.

Most pre-made themes come with all the features you need to get started, including a home page, contact page, about page, and blog. In addition, many themes are responsive, meaning they will scale to fit any screen size. The major disadvantages of using a pre-made theme are that you will not have complete control over the design of your site, and you may run into issues if you try to customise your site too much. However, if you’re looking for an easy way to get started with a professional-looking website, then a pre-made theme is definitely worth considering.

a) Can be made specific for an industry

A paid wordpress theme can be made for a specific industry. This is especially useful for businesses that want a professional looking website without having to spend a lot of money on development. There are many paid themes available on sites like Themeforest, which cater to specific industries such as restaurants, hotels, and retail stores.

When choosing a paid theme, it is important to select one that has been reviewed by other users and comes with good customer support. It is also important to make sure that the theme is compatible with the latest version of WordPress. Otherwise, you may run into problems down the line.

It’s important to check out the demos of paid themes before purchasing them. This will give you a good idea of what the theme looks like and how easy it is to use. Make sure to read the reviews and check the comments to see how active the development team or single developer is with their customers.

Make a note to see how often the theme is updated and its last update to ensure that you’re not purchasing an out of date theme that a WordPress theme developer has abandoned and will no longer be providing support for.

An out-of-date and abandoned WordPress theme is a security risk for your website. Once you purchase and install a paid WordPress theme, it’s important to keep up with updates to ensure that your site stays secure.

When you’re ready to start looking for paid WordPress themes, here are some places to get started:



Paid WordPress themes typically cost between $30 and $100. Some developers offer membership plans that give you access to all of their themes for one yearly price. This is a good option if you plan on using multiple themes from the same developer or if you think you’ll need more than one theme in the future.

b) Have custom post types setup

Custom post types are a great way to organize your content on a WordPress site. They can help you to create custom content areas, like a portfolio or testimonials section, and they can also be used to create different types of content, like blog posts or product pages.

There are two ways to create custom post types: through a plugin or by adding code to your theme. If you’re not a developer, then using a plugin is the easiest way to go. There are many great plugins out there that will allow you to create custom post types without having to write any code.

There is a huge learning curve as you will need to learn the setup process and coding knowledge certainly helps. We would recommend reaching out to a WordPress web developer to help you setup your Custom Post Types (CPTs). Many pre-made themes have Custom Post Types setup by the WordPress theme developer.

WordPress Custom Post Types help collate information on your website and display it on your website in a customised way. It is a custom content type that can be used for anything from blog posts, to products, services or staff profiles.

They are very versatile and can be used for many different purposes. CPTs are often created by customizing themes or using plugins. If you have coding knowledge, then you can create them yourself by adding code to your theme files.

c) Click to install demo

One-click demo installs are a great way to get started with a new theme quickly and easily. They allow you to import all of the theme’s demo content with just one click, so you can see exactly how the theme works and what it can do.

Some of the best WordPress themes on the market offer one-click demo installs, so you can easily get started with your new site. Once the demo is installed, you can easily add or remove the content by updating pictures, changing headlines and making the text your own!

The demo images can be removed in the media section of your WordPress website and you have control to remove the demo’s pages, posts and menu items to customise your site how you wish. You can experiment with different demos to find the one that works best for you and your business.

d) Set recommended plugins to install or purchase

pre-made WordPress theme usually come with required plugins to install to make your WordPress theme function. These are necessary to make your website function correctly and you will need to install these required WordPress plugins.

Recommended plugins are suggested plugins by the WordPress theme developer for you to intall to get the extra features working for the WordPress theme. Some of these WordPress plugins may be paid plugins or require an ongoing subscription to keep them enabled.

Be sure to check whether you need to install these WordPress plugins or not as there is no need to install the recommended plugins if they’re not going to be used. Some paid WordPress themes nag you with banners and notification messages to install the recommended WordPress plugins.

Sometimes you can disable these nag screens or notification where some WordPress theme developers code against WordPress development standards to keep these screens appearing to nag you to install or purchase the plugins that they push onto you.

e) Easy to edit and get setup straight away

The benefit of using a WordPress pre-made theme is that you can get started on your website right away. There is no need to spend hours or even days creating a custom theme from scratch.

A WordPress pre-made theme will already have a lot of the design work done for you and all you need to do is add your own personal touches to make it unique. This can save you a lot of time and effort in the long run.

Another great benefit of using a WordPress pre-made theme is that they are often much cheaper than hiring a web designer to create a custom theme for you. This can be a great way to save money, especially if you are just starting out with your website.

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What You Get With A Custom-Made Theme

When you get a custom theme made for your business, you’re getting a lot more than just a new look for your website. A custom theme is designed specifically for your business, which means it includes features that are relevant to your business and that will help you achieve your goals.

Additionally, a custom theme is typically slim and fast-running, so it won’t slow down your website or cause frustrating pop-up messages. And since it’s one of a kind, it won’t look like a cookie-cutter website that blends in with all the other websites out there. So if you’re looking for a website that truly reflects your unique business, a custom-made theme is the way to go.

The final benefit of a custom-made theme is that you have complete control over the design. This means you can change anything and everything about your website, from the colours to the fonts to the layout. You can also add or remove any features you want, so you’re not limited by what someone else has created. If you want a completely custom website that reflects the true passion of your business then a custom-made website should be your only option.

i) Made specifically for your business

A custom WordPress theme is the perfect solution for businesses who want a website that is tailored to their specific needs and brand. Bloated code and pre-made themes can make your website slow and difficult to manage, but a custom WordPress theme will be made specifically for your business, making it fast, efficient, and easy to use.

A custom WordPress theme will also allow you to create a unique look for your website that reflects your business’s style and personality. With so many businesses using WordPress, it’s important to stand out from the crowd with a custom theme that makes your site look professional and polished.

If you’re ready to take your business to the next level with a custom WordPress theme, get a website quote today!

ii) Features specific for your business

One of the best things about WordPress is that it gives you the ability to easily customize your website with various themes and plugins. However, sometimes finding the right theme or plugin can be a challenge. That’s where custom WordPress themes come in. By creating a custom WordPress theme, you can add any features or functionality you need to make your website stand out from the crowd.

When it comes to website design, there are endless possibilities with custom WordPress themes. You can create a completely unique look for your website that reflects your brand or personality. Or, you can use a pre-made theme and simply add your own personal touches to it. Either way, custom WordPress themes give you the power to create a website that looks exactly the way you would like with the features that you want.

iii) Slim and fast running theme

When developing a website, a web developer will keep website page speed in mind. The longer it takes for your website to load, the more likely a visitor will abandon their efforts and go elsewhere. A fast-loading website is essential to keeping visitors engaged.

One way to help ensure your website loads quickly is to use a custom WordPress theme that is slim and fast-running. By removed code bloat, you can minimize the amount of time it takes for your website to load. In addition, a custom WordPress theme can be made specifically for your needs, so you don’t have to worry about including unnecessary features.

If you’re looking for a fast-loading website that won’t sacrifice quality or functionality, consider using a custom WordPress theme. With removed code bloat, you can have a slim and fast-running website that meets all of your needs.

iv) One of a kind and doesn't look cookie-cutter

A custom WordPress theme is one of a kind and doesn’t look cookie-cutter. By having a unique website, you will attract more visitors to take action on your site.

Cookie-cutter WordPress themes are those that are mass-produced and used by many different people. This means that your website will look like everyone else’s. A custom WordPress theme is made specifically for you and your website. This makes it unique and stands out from the rest.

When you have a custom WordPress theme, you can also add customizations to make it even more unique. This includes adding your own logos, colours, and images. You can also change the layout to match your specific needs.

If you want a website that is truly one of a kind, you can create a brief for a WordPress web developer and let them know what features and design you are looking for. This way, you will get a custom WordPress theme that is perfect for your website.

v) Less popup messages and less plugins required

One of the biggest benefits of having a custom-made WordPress theme is that you can have less popup messages in your WordPress Dashboard. This is because a lot of the default WordPress themes come with a ton of plugins that are required, and these plugin popup messages can be really annoying.

Another benefit of having a custom WordPress theme is that you can actually require less WordPress plugins. This is because you can code certain features into your theme, which means that you don’t need to install a bunch of different plugins to get the same effect. This can save you a lot of time and money in the long run, as well as keep your website running more smoothly.

Having less WordPress plugins installed on your website can also help to improve your website’s security. This is because each plugin that you have installed represents a potential security risk. By reducing the number of plugins that you have installed, you can reduce the chances of your website being hacked.

So if you’re looking to save time, money, and hassle, then consider getting a custom WordPress theme for your next website project. You’ll be glad you did!

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Hiring a Web Developer for a Custom-Made WordPress Theme

If you are wanting a custom WordPress theme made for your business, it is important that you hire a developer that you can trust. This is because they will be responsible for all the technical and design elements of the project. Doing this yourself is possible, but unless you are experienced in web design and development, it is not recommended. It will only cost you more time and money!

Developers are experts in professional branding, layout, design, coding, and much more. They will work with you to create a website that is not only visually appealing but also meets all the functional requirements of your business.

Professional photos are another important aspect of a custom-developed website. By working with a professional photographer, you can ensure that all the images on your site are high quality and reflect the true nature of your business. This is something that you cannot get with a pre-made theme.

a) Get professional branding

Professional branding is important for any business that wants to stand out from the competition. There are many benefits of professional branding, including improved visibility, increased trust, and enhanced credibility.

When it comes to creating a professional brand, there is no one-size-fits-all solution. The best approach depends on your business goals and objectives. However, there are some essential elements that should be included in any professional branding strategy.

Some of the most important elements of professional branding include:

  • A strong visual identity: This includes a well-designed logo and other visual elements that can be used across all marketing collateral.
  • Consistent messaging: Your brand messaging should be clear, consistent, and relevant to your target audience.
  • A differentiated value proposition: What makes your brand unique? What value do you offer that your competitors don’t?


If you want your business to be taken seriously, professional branding is essential. It will give you the credibility and visibility you need to stand out in the marketplace and attract new customers and clients.

Professional branding can help you:

  • Increase sales and revenue
  • Attract new customers or clients
  • Enhance customer loyalty
  • Grow your business overall.


So if you’re ready to take your business to the next level, consider investing in professional branding. It could be the best decision you ever make for your business.

b) Get professional photos

A custom WordPress theme with professional photos is a great way to make your website look more professional. Not only will it improve the overall look of your site, but it can also help you attract more customers and clients.

There are many benefits to using professional photos on your website. Professional photos can help you create a strong visual brand identity for your business. They can also convey trust and credibility, which are essential for any business that wants to succeed online.

If you’re looking to take your website to the next level, consider investing in a custom WordPress theme with professional photos. It’s an investment that will pay off in the long run!

c) Plan your website layout

If you’re running a business, it’s important to have a website that is professional and compelling. This means having a custom WordPress theme designed with your branding in mind. But it’s not enough to simply have a great-looking website – you also need to make sure the layout is well planned out.

A well-designed website layout can do wonders for your business. It can help improve your brand image, increase traffic, and boost conversions. In other words, it can make a big difference in your bottom line.

So what makes a great website layout? There are a few key things to keep in mind:

  • The overall look and feel should reflect your brand identity.
  • Navigation should be easy to understand and use.
  • Have direct call-to-actions(CTAs) to help visitors make a purchasing decision.
  • Use whitespace to create a sense of order and visual stability.


Following these simple tips can help you create a website layout that is professional, branded, and easy to use. And that’s exactly what your business needs to succeed online.

Professional branding businesses need to have clear and consistent branding across all touchpoints, including on your website. Your website is often the first impression potential customers will have of your business, so it’s important to make sure your brand is front and center.

Make sure your logo is prominently displayed on your homepage, and that your overall color scheme and design style reflect your brand identity. If you’re not sure where to start, consider working with a professional web designer who can help you create a custom WordPress theme that perfectly represents your brand.

d) Get a web developer to create your theme

WordPress is one of the most popular site platforms on the internet. WordPress themes provide a way to change how your WordPress website looks without altering any of the content or functionality. WordPress developers create custom WordPress themes for people who want a unique look for their website.

The benefits of having a WordPress theme developer create a custom WordPress theme for you are:

  • You get a completely unique design that no one else will have.
  • You can request specific features and functionality that are not available in pre-made themes.
  • You save time by not having to search through thousands of themes to find one that meets your needs.
  • You don’t have to worry about coding errors or compatibility issues because the developer has years of experience knowing how to test and get plugins working with one another.
  • You can focus on running your business while the WordPress theme developer takes care of the website design.


Overall, hiring a WordPress theme developer to create a custom WordPress theme for you is a great investment because you end up with a high-quality, unique website that meets all of your specific needs.

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The Benefits of a Custom-Developed Website Made By A Web Developer

Overall, there are many benefits to having a custom-developed website for your business. These include having complete control over the design, ensuring that the website is relevant to your business, and having a website that is fast and easy to use. If you are wanting a truly custom website, then we can help you every step of the way. Stand out from the competition today and upgrade your website!

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Peter Lowen Constructive Visual

Peter Lowen

Senior Web Developer | CEO

Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.

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