The Most Important Features Every Business Website Should Have

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Table of Contents

The Features Every Business Website Should Have

A website is one of the most important tools a business can have. It’s like a virtual storefront that is open 24/7, 365 days a year. Not only that but your website can also be used to connect with customers and create relationships with them. So, what should every business website include? In this blog post, we will discuss the most important features every business website should have! We’ll also provide tips on how to create a website that looks great and converts well!

The Constructive Visual website to lookup availalbe domain names from the search feature

A Rememberable Domain Name

A domain name is an address people use to find your website. It’s important to choose a domain name that is easy to remember and relevant to your business. For example, if you are a florist, you might want to choose a domain name that is directly your business name or includes the word “flower” or “floral.”

A Domain Name System (DNS) is what converts your web address into an IP address that machines can understand. When you type in a URL, DNS translates it into an IP address so your browser can find the right website.

A good domain name is important because it helps customers find your website and creates a professional appearance for your business. It’s also important to choose a domain name that is easy to pronounce and spell.

If customers can’t remember how to spell your domain name, they won’t be able to find your website. So, when choosing a domain name for your business website, keep it simple, relevant, and memorable. Avoid hyphens, numbers, homophones and hard to spell words.

See if the perfect domain name for your business is available today!

A starbucks coffee cup outside on a woodern table

Professional Branding

Now professional branding. Your website is often the first interaction a potential customer has with your business. So it’s important to make a good impression! Professional branding makes your business look credible and trustworthy.

There are a few key elements of professional branding that you should keep in mind for your website. These include using high-quality images, consistent colours and a professional logo that grabs the potential customers’ attention.

Colours and layout are two of the most important features every business website should have. Colours play a big role in how visitors perceive your brand, so it’s important to choose colours that reflect the image you want to project.

The layout of your website should be clean and easy to navigate, with clear calls to action that lead visitors to your contact information or online store. In addition, your website should be mobile-friendly and responsive, so that it can be easily viewed on a variety of devices.

By taking the time to consider these key elements, you can ensure that your website makes a positive impression on potential customers.

A group of web designers working on a simple navigation plan for a cleint

Simple Navigation

In today’s digital world, every business needs a website. However, simply having a website is not enough – it’s important to make sure that the website is well-designed and easy to use. One of the most important features of any business website is simple navigation.

Hamburger menus, drop-down menus, and other types of menus can help visitors quickly find what they’re looking for on your website. In addition, clear and concise text labels can also help visitors navigate your website with ease.

Hamburgers are one of our favourites due to their versatility. They can be used on desktop, tablet and mobile devices. Plus, they’re easy for visitors to use.

Drop-down menus are another great option for business websites. These types of menus allow you to list more items in a smaller amount of space. This is especially helpful if your website has a lot of pages or features.

By ensuring that your website has simple navigation, you can help to improve the user experience and make it more likely that visitors will take the actions you want them to take.

A lady brings up a mobile friendly website on her mobile phone

Mobile Friendly Website

As we are living a technical age where everyone has a mobile phone, it’s more important than ever for businesses to have a website that is mobile-friendly. Did you know over 70% of internet traffic now comes from mobile devices? That means that if your website is not designed to be viewed on a mobile phone or tablet, you could be missing out on a lot of potential customers.

When designing a mobile-friendly website, there are a few key things to keep in mind. First, the layout should be simple. By simple, we mean that the layout should be easy to read and understand. Second, buttons and links should be big enough to be clicked on with a finger.

Page speed is critical as the average website visitor will not wait more than a few seconds for a page to load. If your website is slow, potential customers are likely to click away before they even have a chance to see what you have to offer.

Finally, it’s important to make sure that your website is responsive, meaning that it can be easily viewed on a variety of devices. You can do this by improving the design and using flexible images.

It’s also worth mentioning that great mobile optimisation works for multiple screen sizes. This means that even if a potential customer is viewing your website on a desktop computer, they will still have a positive experience.

A photo of staff members all pointing towards the camera

Photos of Staff

When potential customers visit your business website, they should be able to get a sense of who you are and what you do within seconds. One of the best ways to achieve this is by including photos of your staff on the homepage. Many people want to do business with people they know and trust, so by including photos of your staff, you can help to build that trust.

These photos should be high-quality and professional, and they should make it clear what your staff members look like. In addition, it’s helpful to include captions that explain what each person does at your company. This way, visitors can immediately get a sense of your team’s expertise and experience. Including photos of your staff on your website is a simple way to create a more engaging and user-friendly site.

The SEGRA website homepage as an example of a website with great navigation

An Engaging Homepage

It’s important to have an engaging homepage. This is the first thing that potential customers will see, so it’s important to make a good first impression.

The homepage should be easy to navigate and should clearly showcase what your business has to offer.

People do business with people that they know, like and trust. Therefore, on your homepage to build trust you must do the following:

  • Use high-quality, professional photos
  • Use clear and concise text labels
  • Include a strong call to action

A well-designed homepage can help convert visitors into customers and improve the overall user experience of your website for your visitors to keep coming back. By taking the time to create an engaging homepage, you can increase the chances that visitors will stay longer and consume more of your content.

By including photos on you and your staff on your homepage it solidifies trust with your clients as they can see that there is a real person behind the business. Clients will recognise you for meetings and projects and feel more comfortable with connecting with you by phone, email or in person.

An example of great website navigation from the Regional Men's Health website which has their contact details to the top right of the screen to easily find and contact them

Easy To Find Contact Details

When customers visit your business website, they should be able to easily find your contact information without having to jump through pages. This means that your phone number and email address should be prominently displayed on every page, preferably in the header and/or footer.

In addition, you should include a contact form on your website so that customers can get in touch with you even if they don’t have your contact details. Including easy-to-find contact information on your website shows customers that you are open and accessible, and it makes it more likely that they will do business with you.

A reviews paperbased checklist

Raving Reviews

As the saying goes, there’s no second chance to make a first impression. When someone visits your business website, you have a brief window of opportunity to make a good impression and persuade them to stick around. That’s why it’s critical that your website includes certain key features.

Having raving reviews on your website will not only help build trust with potential customers, but they can also be a powerful marketing tool. When coupled with strong visual appeal and easy navigation, customer reviews can help turn your website into a powerful selling tool.

Cleaver ways to include great reviews on your website:

  • Use customer testimonials.
  • Include social proof.
  • Use customer photos and videos.
  • Include them in your blog posts.
  • Showcasing your previous work that includes reviews.


These should be showcased towards the bottom of most of you pages, preferably your homepage and sales/product pages as they can impact your visitors to make a purchasing decision as they can see that you have provided results to your other customers.

A laptop on a table with a coffee cup, mobile and notepad with a pen on a woodern table

Blog Content

One of the most important features every business website should have is blog content. This can help to establish your brand and tell potential customers what your business is all about.

Blog posts are simple articles that can also be used to promote new products or services, share industry news, or provide helpful tips and advice.

In addition, fresh blog content can help to boost your site’s search engine ranking, making it more likely that potential customers will find your site when they’re conducting an online search. This is by taking advantage of high volume, low competition keywords.

As you can see, including blog content on your business website is essential if you want your site to be successful. So be sure to include this important feature when creating or updating your site.

Blogs are great for building credibility and it positions you as an industry expert due to the fact that you are actually adding value instead of hard selling. In this day and age people really appreciated it.

A man working on a SEO Plan for a client and taking notes on a sticky note

Search Engine Optimisation (SEO)

We could write an entire blog about SEO, but in short… Search Engine Optimisation, or “SEO” for short, is the process of improving the visibility and ranking of your website in search engine results pages (SERPs).

In today’s digital age, it’s more important than ever to ensure that your website is optimized for search engines like Google, Yahoo, and Bing. There are a number of factors that contribute to a website’s SEO, including keyword research, link building, and on-page optimisation.

By taking the time to improve your website’s SEO, you can potentially increase your traffic and ROI. In other words: better SEO equals more website visitors equals more customers equals more money. So, if you’re not already investing in SEO, now is the time to start. Your bottom line will thank you for it.

SEO is only of the best investments you can make in your business for the following reasons:

  • SEO generates long-term results
  • It’s cost-effective
  • It improves the user experience
  • It builds trust and credibility
  • The majority of website traffic comes from people searching keywords on google
  • The visitors have great intent as they looking for your service


Those are only a few of the reasons why SEO is so important, but we think you get the point. If you’re not already investing in SEO, now is the time to start. We can help you with this process!

SEO Plugins

WordPress SEO Plugins are a great way to get started, but if you want to take your Search Engine Optimisation (SEO) to the next level, consider hiring an expert.

An expert can help you with a number of things, including:

  • Performing an SEO audit
  • Identifying high-value keywords
  • Optimizing your website’s title tags, meta descriptions, and other on-page factors
  • Building backlinks to your website
  • Creating great content that will earn natural links
  • Monitoring your SEO progress and making changes as needed


If you’re serious about improving your WordPress site’s SEO, then consider hiring an expert. An expert can help you take your SEO game to the next level and make sure that your WordPress site is ranking high in the search engines.

A tablet with the Google homepage on the screen

Google Analytics & Pixels

If you’re running a website, it’s important to understand your users and what they’re doing on your site. Google Analytics is a free tool that allows you to do just that. You can see how many people are visiting your site, where they’re coming from, what pages they’re looking at, and more.

Additionally, Google Analytics lets you track conversions, so you can see how effective your site is at converting visitors into customers or leads. To get started with Google Analytics, all you need is a free Google account.

Once you’ve set up your account and added the Analytics code to your site, you’ll be able to start tracking your data. And if you want to take things a step further, you can use Google’s remarketing pixel to create targeted ads based on the actions that users take on your site. For example, if someone visits your pricing page but doesn’t purchase anything, you could show them an ad for a discount on their next purchase.

Google Analytics and remarketing pixels are powerful tools that can help you better understand your users and generate more sales. So, if you’re not using them already, be sure to give them a try.

Having a Facebook pixel is also an important part of advertising on Facebook. The pixel allows you to track conversions, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website!

Decision making group of four looking at a laptop screen

Don't forget these ket features every business website should have

A website is a powerful tool that can help you to grow your business. By ensuring that your website has the most important features, you can help to improve the user experience and make it more likely that visitors will take the actions you want them to take.

If you need any help with designing or developing your website, be sure to get in touch with a qualified web designer. They will be able to help you create the perfect website for your business.

What features do you think are most important for a business website? Let us know in the comments below!

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Peter Lowen Constructive Visual

Peter Lowen

Senior Web Developer | CEO

Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.

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