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5 Mistakes That Drive Your Website Visitors Away

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Simple Mistakes That Drive Your Website Visitors Away

First impressions are key when it comes to websites. You only get one first impression in the digital marketing race. Many of your potential consumers’ initial interactions with your business will likely be with your website. They can make up their minds on whether or not to do business with you in a matter of seconds. You might use a customer right away if your website is confusing, badly designed, or difficult to navigate.

You and your company should place a high value on providing a positive online experience for your visitors. Websites are the foundation of all marketing and sales activities because they create leads, establish trust, and increase the purchasing power of potential customers.

A loading prompt on a black screen

1) Taking Too Long To Load

Are you frustrated with a website taking too long to load? If so, you are not alone. Slow-loading websites can lead to visitors getting impatient and leaving your site before they even get to the content you have worked so hard on creating.

One of the biggest reasons for slow-loading websites is large images or videos that are not optimised for web use. Images that have been taken with higher resolution cameras, such as DSLR cameras, will often produce very large file sizes which take longer than necessary to download from the internet onto users’ computers. The same goes for video files; if you have embedded full-length video files onto your website, chances are that they could be too large and cause a long loading time.

Luckily, there are ways to optimise images and videos for web use in order to make sure that your website loads quickly. First off, you should reduce the file size of all images using image compression software such as Compress JPEG or TinyPNG. This can help to significantly decrease the time it takes for an image to load on a page. Videos should also have their length reduced and be compressed into H.264 format or MP4 format as this is supported by most browsers nowadays; this will also shrink the total file size which will allow pages with embedded videos to load faster.

Another way to speed up website loading times is to use caching. This can be done by utilising content delivery networks (CDNs) or by creating static HTML pages with infrequently changing content that can be stored on the server and served quickly. Caching can also be done using WebP image format which compresses images into smaller file sizes while maintaining their quality, thus allowing them to load faster in webpages.

It is also important to check how fast your website loads as this affects how well it ranks on search engines like Google, as they take page speed as a ranking factor. The best way to do this is to use a website speed test such as Pingdom, GTmetrix or Google PageSpeed Insights. These websites are great tools for testing your website load times and show where improvements can be made. All of these tools are free and can provide valuable insights into the performance of your website.

When it comes to video, the full-screen length should be kept short as larger files take significantly more time to download. It is also important to compress the file size of videos as this will make them load faster in webpages. Compressing a video can easily be done using programs such as Handbrake.

It is essential to consider how long a user will stay on your website before giving up due to slow loading speeds. According to Digitals’s research, 19% of people say on average, they will abandon a website that takes more than 2-3 seconds (8% will leave after 1 second and 25% of online shoppers will abandon a page that doesn’t load within 4-6 seconds) to load thus, it is critical for any business website or online store owner that their website loads quickly – otherwise they may end up losing valuable customers and potential revenue.

Not only do slow loading speeds affect the user experience, but search engines use page speed as a ranking factor when deciding how to order websites in their search results. The faster your website loads, the higher it will be ranked within SERPs (Search Engine Results Pages). This is especially true for mobile searches, where Google has implemented its Speed Update which means that pages with slower-loading mobile versions can be downgraded in mobile SERPs.

Ultimately faster loading times can help improve overall user experience and your website will be rewarded with better-ranking results in search engines such as Google.

A girl holding her sunglasses on her face with a yellow backdrop

2) Being Too Quirky And Not Establishing Exactly What Your Business Is About

Providing too much information can be a turn off for your readers. What you need to do is condense your message and make it as clear and concise as possible. When you have multiple messages, focus on getting them across in the most efficient way. Don’t clutter the page with animations or extra text that won’t help convey your message; this will just confuse your visitor and drive them away from your business.

Make sure that whatever words you use, the tone of voice is consistent throughout – whether that be professional or casual – so that visitors know exactly what they are getting from engaging with your business. By using appropriate language and being succinct in what you say, readers will understand exactly why they should choose to work with you. Avoid overcomplicating things and make sure to establish the core message of your business quickly, so that visitors can understand why they should invest their time in getting to know you better.

By keeping the focus on clear messaging, you’ll be able to keep visitors engaged and ensure they get the information they need to decide whether or not your business is right for them. Make sure that whatever words you use, are relevant and match the tone of voice of your website – this will help people relate and connect with your brand more easily. Additionally, remember to avoid jargon as much as possible; this won’t help you communicate effectively with everyone. Having a simple yet effective website design is essential in order to successfully communicate your message and encourage potential customers to take the time to learn more about you. Showcase what you can do, be true to yourself, and make sure that visitors know exactly why they should invest their time in getting to know you better.

By making sure your website is clean and inviting, with well-thought-out messaging – it will become easier for potential customers to quickly understand what it is you are offering them. Remember that a great website means nothing if there isn’t enough information about your business or services for visitors to access. So, ensure that visitors don’t get lost amongst too many animations or busy visuals; keep things simple yet effective so people can find out more about you quickly and easily. Doing this will draw people in and make them want to learn more.

Don’t forget, less is often more. Instead of trying to convey your message multiple times, focus on getting the point across concisely and powerfully. Don’t overwhelm readers with too much information or they’ll be put off and likely not take action – even if you have a great offer!

Finally, keep in mind that there is a difference between being quirky and establishing an identity for your business; don’t get these confused. You can still be original without overwhelming readers with too much of your branding. Be conscious of the way you present yourself to potential customers because it will have an impact on their opinion of your business. Keep things simple and straightforward, but make sure to showcase your unique personality at the same time. That’s how you’ll stand out from everyone else!

A pink background with white writing too hard to read the text

3) The Colour And Design Are Too Overwhelming Or Too Light To Read

It’s important to consider the colour scheme when designing your website. The colours you choose can have a huge impact on readability and user experience. Too much saturation or contrasting colours make it difficult to read text, while too light colours result in hard-to-see visuals.

To ensure that your design is effective and readable, consider applying basic principles of colour theory. This includes understanding how hues work together, the psychological effects of different colours, and making sure there is enough contrast between foreground and background colours. When creating a website for maximum impact, being mindful of these elements will help create an aesthetically pleasing visual experience for visitors.

Moreover, think about what emotions you want users to feel as they view your site, as colours can evoke different feelings. For example, warm and vibrant colours like red and orange can evoke energy and enthusiasm while cooler blues create a feeling of trustworthiness. Depending on the message you want to convey, think carefully about which hues you choose.

When it comes to colour selection and design, being mindful of your audience is also important. Different demographics may have different preferences when it comes to colour choices; for instance, older people may prefer more muted tones while younger users might be attracted to brighter ones. To make sure your website appeals to all potential visitors, consider testing multiple versions with each demographic before settling on a final design.

Ultimately, using an effective colour palette will help boost engagement on your website. In the same vein, figuring out which colour combinations are too overwhelming or too light to read is essential for improving visibility and making sure visitors can easily consume your content. Pay attention to colour theory principles and audience preferences when selecting a palette and select hues that complement each other without being distracting. With this approach, you can create an attractive visual experience that will encourage visitors to return to your website again and again.

Using a light-coloured font for text can make it extremely difficult to read. Similarly, text that is too small or has a low contrast ratio against the background will make it very difficult for visitors to read. Selecting the right combination of colours and font sizes can drastically improve readability and keep visitors engaged with your content.

Most modern-day devices give the user the ability to set screen brightness and adjust for outdoor lighting conditions. When users are browsing your website on a mobile browser outside, they can find it difficult to read a light font colour and a light background. To address this issue, it’s important to ensure that the colours you’ve chosen have enough contrast to make the text easily legible in any lighting condition.

When choosing colors for your website content, keep readability in mind. Avoid too-light or too-dark colour combinations that are hard to see. Instead, look for hues that contrast each other and provide enough brightness so visitors can comfortably read your content no matter their device or environment. Keep these simple tips in mind and your website will be easy on the eyes!

A lady sitting at a table staring at her laptop screen with her head in her hands

4) Can’t Navigate The Website To Find What You Are Looking For

Navigation is critical for website usability. Everybody loves a user friendly website that is easy to find information in a fast way. A website menu is the way that visitors find what they need on your site, so it has to be clear and simple. Menus are a key part of most websites, making it easy to jump from page to page or section to section quickly. Header menus appear at the top of every page, while footer menus often provide additional navigation options at the bottom of each page.

If you interlink pages throughout your website, visitors can easily move between related topics without having to search for them again. This makes it faster and easier for them to get the information they need, increasing engagement with your content and improving user experience.

To make sure your visitors can easily access what they’re looking for, website navigation is essential. With an intuitive navigation structure and clear menus, visitors can find what they need quickly without becoming frustrated or having to search multiple pages. Additionally, a well-structured navigation system makes it easier for search engine crawlers to crawl your site, improve its visibility in Search Engine Results Pages (SERPs), and increase organic traffic.

When you make it easy to navigate through your website with menus and interlinking pages, both users and search engines will be able to consume your content efficiently. This encourages them to stay on your website longer and come back more often – giving you more opportunities to showcase your products or services.

Therefore, investing in good website navigation is a worthwhile endeavour that pays dividends in the long run. A well-structured navigation system helps create a positive user experience and guides your users to the right pages, while also improving visibility in search engine results and boosting organic traffic. This is why it’s important to ensure that all pages are interlinked properly – eliminating dead ends and making sure visitors don’t get lost on your website.

The Microsoft team members sitting and standing around a laptop on a desk

5) There Are No Staff To Show That It Is A Real Business

Having staff photos on your website is essential to show that your business is real and trustworthy. Photos give an emotional connection between you and your clients, making them feel more comfortable when interacting with your business for the first time. They make it easier for visitors to recognise staff members if they ever have a physical meeting, establishing familiarity which increases trust in the business.

Using staff photos on your website also helps to humanise the user experience and make visitors feel more connected with your company. Not only do they give a face to the name, but it adds another layer of trust for customers interacting with your brand online. It shows that there are real people behind the business, working hard to ensure their customers have the best experience possible.

It’s important to remember that customers are more likely to trust a business if they can form an emotional connection with it. Photos of your staff give visitors a chance to get to know them and develop a relationship before meeting in person or even speaking on the phone for the first time. This personal touch helps to make customers feel more comfortable and creates a sense of familiarity, making them more likely to trust your business.

Adding photos of staff members can also give visitors an insight into what type of company you are. If you have a relaxed dress code or workplace, potential customers may get the impression that this is how they can expect to be treated by your company. On the other hand, if you show professional headshots of a team wearing suits, potential customers may expect that level of professionalism from your business.

In short, including photos of staff on your website can help to humanise the user experience and give visitors a better chance of forming an emotional connection with your brand. It can be also a determining factor between someone choosing your business over another business that has displayed their staff photos on their website. When dealing with high-ticket sales, having a photo of the person or people you’ll be meeting can go a long way in gaining trust and creating a more comfortable atmosphere for everyone.

Having photos of your staff on your website also sends out a message that you’re confident in who you are and what you do. It’s an easy and effective way to increase customer loyalty, boost customer engagement and ultimately, increase sales. This is because displaying photos of your staff on the website gives visitors an insight into the people behind the business and provides a personalised experience as opposed to simply dealing with faceless figures in a corporation.

A girl laying on her bed looking at her phone in shock

Shocking Mistakes That Drive Your Website Visitors Away That Can Be Avoided!

When it comes to your website, it’s all about the little things. Even small improvements can make a huge difference in terms of customer engagement and recurring sales. It’s important to stay on top of updates and tweaks for your site so that you can maximize its performance and continue to grow your business.

Take a few moments every month (or even a week!) to review your website and consider what changes could be made. Maybe there are some navigation elements that could be streamlined or improved. Are all images properly optimized? Would adding additional content improve user experience? These seemingly small updates may not seem like they will make a big difference, but they absolutely do!

By making sure your website is up-to-date with the latest technology and best practices, you are putting yourself in a better position to capture more leads and convert them into loyal customers. Not only that, but small changes can help improve user engagement on your page. If people find it easier to navigate and use the website, they will be more likely to come back again and again.

These tweaks don’t have to be huge or expensive – sometimes just minor adjustments are all that are needed to make an impact. Keep up with regular updates so you can keep getting those recurring sales!

If you’re looking for a professional team that can help you with regular updates and improvements to your website, reach out to the team at Constructive Visual today for a free website audit.

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Peter Lowen Constructive Visual

Peter Lowen

Senior Web Developer | CEO

Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.

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