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Restaurant Website Design Company in Australia: How to Create a Restaurant Website That Drives Sales

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The Best Restaurant Website Design Company in Australia

If you’re an Australian restaurant owner, you know that your website is one of the most important tools in your marketing arsenal. A well-designed website can help drive sales and increase brand awareness for your restaurant business. But how do you create an effective website? This blog post will discuss some tips for creating a Restaurant Website Design Company in Australia that will help boost your bottom line.

A barista making a coffee and standing in front of a coffee machine

10 Tips For Creating a Restaurant Website

If you already own a restaurant business and you’re looking to take it to the next level, creating an effective website should be at the top of your list. Having a website for your business is essential in today’s digital world – not only does it provide potential customers with information about what your restaurant offers and provides, but it also serves as an excellent way to attract new guests.

Building a restaurant website can seem like a daunting task; however, with some guidance and the right tips, you’ll be able to create one that garners attention from those who search out good eats! Read on for 10 great tips on how to create the perfect website for your restaurant.

A food menu cover for a restaurant

1) Provide More Than Just a Menu On Your Restaurant Website

In today’s digital world, customers expect more than just a menu when they visit your website. Include helpful information about the restaurant and its history, give the story of why you chose to open it in the first place and make sure to show off any awards or recognitions you have received. This will add an extra layer of credibility that will help build trust amongst potential diners.

Also include pictures of the restaurant, the food you serve and any special events or limited-time offers you have going on.

Make it easy for customers to find answers to their questions by providing a Frequently Asked Questions page. By doing so, you reduce customer frustration of not being able to easily find certain information and will elevate your website’s user experience. Make sure your website is mobile-friendly! Most people today access websites from their phones and it is important that yours looks great no matter the device they are using.

When diners visit a restaurant’s website, they are looking for more than just a menu. Give them an engaging user experience through storytelling, awards, helpful tips/information, and photos. Showcase some of your most popular dishes, featured specials or events coming up on your calendar.

Tell customers about the ingredients you use and how you source them. Share the unique stories of your restaurant and the people behind it. This will make diners more likely to visit your restaurant, while also giving them an idea of what they will be getting when they do.

A chef holding his favourite dish

2) Showcase Your Chefs & Staff On Your Website

People are always interested in who is behind the cuisine they are eating. Make sure to include introductions to all your chefs and staff as well as their bios and stories of how they came together at your restaurant.

What better way to build a connection with customers and make them feel like they are part of the family? You can also share their specialties, signature dishes, cooking techniques or training. Showcasing your chefs and staff on your website helps customers connect with your restaurant in multiple ways.

Including headshots and bios of your chefs and staff also adds a personal touch that potential diners love to see. By introducing each chef individually, you’re giving people an opportunity to get familiar with different members of the team, creating more trust and establishing an even deeper connection. This type of content will help turn first-time visitors into regular patrons who keep coming back for the beautiful food as well as the friendly service.

A group of people around a table eating food at a restaurant

3) Keep Website Content Fresh As Your Food!

In order to keep people coming back for more, it is important that your website content is always up-to-date. Make sure you are posting regular updates about any menu changes, specials or events happening at the restaurant regularly to ensure your customers are informed and excited. Always stay on top of reviews and feedback, taking the opportunity to share any compliments or suggestions you receive.

When it comes to website content, freshness is key. Keep your site relevant by continuously adding new content that engages visitors with compelling stories or helpful tips related to food preparation, new recipes, trending ingredients or restaurant trends. Add photos of menu items and dishes being prepared in the kitchen as well as customer testimonials about their experience at your establishment.

You can also utilise social media platforms such as Instagram and Facebook to feature mouth-watering pictures from your restaurant with links back to your website for customers who want more information. This helps drive additional traffic to your site while simultaneously showcasing the quality of food you offer.

One of the easiest ways to keep your website content fresh is to regularly post blogs. These blog posts can be related to food-related topics such as recipes, cooking tips, restaurant reviews and even health benefits associated with certain dishes. As a bonus, you can also include customer testimonials and photos from events or guest appearances at your establishment in these blog posts.

It’s also important to update menu items regularly so that customers know what’s new, popular and available for them to enjoy. Whether it’s a seasonal change or an exciting new dish, make sure this information is updated on your site promptly so that customers know what they can expect when they visit your restaurant.

Don’t forget to stay active on social media as well. Promote your new dishes and feature customer photos and reviews to keep your followers engaged. By consistently creating fresh content for both your website and social media pages, you can ensure that customers are always up-to-date with the latest offerings from your establishment!

In today’s competitive market, it is imperative that restaurants continually create engaging content in order to stand out from the crowd. Keeping web content fresh with updated menus, blog posts, and social media snippets will help draw in more customers and build loyalty among existing ones. With a little bit of effort and creativity, you can elevate your restaurant’s digital presence and ensure consistent growth for years to come!

A phone taking photos of coffee and food

4) Make Your Restaurant Website Mobile Friendly

Nowadays, most people search for restaurants from their phones rather than a laptop or desktop. Make sure your website is mobile-friendly so that it looks great and functions correctly on all devices. Having a mobile-friendly website gives potential customers a great first impression and makes it easy for them to navigate your restaurant’s menu, book a table, or find directions. Here are some tips on how you can create an effective mobile-friendly website for your restaurant.

  • Make sure your content is responsive: Responsive design ensures that the website automatically adjusts its size and layout depending on the device being used. This means that all of the text, images, and other elements will look great no matter what type of device is accessing the site. Check with your website designer to make sure that you have a responsive design before launching your site.

  • Optimise images: Images take up a lot of space and can slow down loading times. Optimise your images by compressing the file size to reduce loading times. This will ensure that your website loads quickly on mobile devices, giving customers a better browsing experience.

  • Utilise social media: Social media is an invaluable tool for promoting and marketing your restaurant. Linking to your restaurant’s Facebook page and Twitter account can help attract new customers and keep existing ones in the loop about upcoming events or specials at your restaurant.

  • Make navigation easy: Your website should be easy to navigate even for those who are unfamiliar with navigating websites on their phones. Keep menus simple and straightforward so customers can find what they need without getting lost in the process.

  • Include click-to-call: One of the best features to include on your mobile website is click-to-call. This allows customers to quickly and easily call your restaurant with a single tap, eliminating the need for them to manually enter their phone number or search for it elsewhere.

  • Utilise visuals: Since mobile devices typically have smaller screens, make sure your content isn’t too text heavy. Include high-quality images that accurately represent what you are offering, such as pictures of menu items or dishes being served in your restaurant.

  • Optimise page loading times: Nobody likes waiting around for a page to load, especially on mobile phones where data speeds can be slow at times. Make sure your website is optimised so pages load quickly, so customers don’t have to wait too long before they can book a table or order their food.

  • Make sure your website is user-friendly: On a mobile phone, users are constantly on the go and want to be able to find what they’re looking for quickly and easily. Make sure your website is optimised for mobile devices, with clear menus and intuitive navigation so customers can get the information they need in just a few taps.

  • Use location services: Many restaurants use location services such as Google Maps to help customers find them more easily when searching from their phones. Make sure you set up these services so that it’s easy for people to locate your restaurant from their phones.

  • Make it easy to book a table: Make sure that you have a booking system on your website that is mobile-friendly and easy-to-use. This will save customers time and make them more likely to book with you instead of going somewhere else.


By implementing these simple features, you will have an amazing mobile friendly restaurant website that visitors will continue to come back to visit!

A busy restaurant with customers

5) Monitor Your Restaurant Website Performance

Once you have launched your website, it is important to monitor its performance on a regular basis to ensure everything is working properly and customers are having the best experience possible when visiting the site. This includes checking page loading speeds, broken links and more.

Monitoring traffic to your website will help you understand which pages are most popular and what type of content resonates with customers the most. With this information, you can make adjustments to ensure better customer engagement and satisfaction. It can help you identify any potential issues or opportunities for improvement.

It is also important to keep track of the performance of your website in search engine results pages as this will determine how many people find and visit your website. To achieve a higher ranking on SERPs, you should optimize all content regularly with relevant keywords and phrases that are commonly used by customers when searching for restaurants.

Monitoring customer feedback is critical to the success of your restaurant website. Reviews provide valuable insight into how customers feel about their experience and what areas could use improvement. Regularly reviewing these comments and responding quickly to address any complaints or concerns can help improve customer satisfaction overall.

Regular monitoring of your restaurant website will ensure that visitors have a positive experience, that new customers can easily find your site and that you stay ahead of the competition in terms of search engine rankings.

Continuous optimisation of your website can help you make sure that customers are receiving the best experience possible, resulting in improved customer loyalty and a boost in overall sales.

A person holding their phone in front of them with an online restaurant menu on the screen

6) Integrate Online Ordering For Your Restaurant

Allowing customers to place online orders via your restaurant website is a great way to increase customer convenience and engagement. You can easily integrate an online ordering system into your existing website or create a separate page dedicated exclusively to it. This allows customers to quickly order their favourite meals without having to wait in line or call ahead for takeout orders, making them more likely to return for future visits as well.

In addition to convenience and engagement, online ordering also leads to increased efficiency. Not only do customers save time by being able to order quickly online, but you can take advantage of automated systems that streamline your operations and reduce costs. By utilising an online ordering platform, you can manage orders more efficiently, minimize customer wait times and maximise revenue potential.

Integrating an online ordering system into your website gives you the opportunity to collect detailed data about customer preferences and track performance over time. This in turn allows you to optimise menus, adjust pricing strategies and improve overall service levels. With comprehensive insights from this data at your disposal, it’s easy to make informed decisions that help drive business growth and success.

The many features of online ordering can also enhance customer experience. By allowing customers to place orders from the comfort of their own homes – or even on the go – you make it easier for them to get what they want when they want it. Adding additional options such as delivery and pickup helps customers plan ahead, while rewards points incentivize loyalty and repeat business.

Adding an online ordering solution doesn’t have to be complicated or time-consuming either. In fact, many providers offer ready-made solutions with minimal setup and configuration requirements. This means you can quickly integrate the system into your existing web environment, start taking orders right away and begin reaping the benefits in no time at all.

When it comes to running a successful restaurant business, having an online ordering system can help you stay competitive. Your customers will be able to place their orders quickly and easily, whether they’re using a laptop or mobile device. Offering a convenient way for customers to order means more revenue for your restaurant as well as satisfied customers who are likely to return again and again.

Coupons sign

7) Offer Rewards Programs For Your Online Ordering

Encourage repeat business by providing incentives for customers to return to your restaurant. Whether it’s a loyalty program that gives customers points for every dollar they spend or a discount on their next meal, rewards programs help create customer loyalty and remind them of your offers. Offering rewards programs for your online ordering is a great way to increase the number of customers returning for more.

Rewards programs not only offer an incentive to return, but they also encourage customers to spend more money when they order from you. Customers quickly figure out which items give them the best value, and some may even be tempted to add on extra dishes or drinks if it means getting more points or discounts in return. Additionally, customers can spread the word about your rewards program and help you get even more traffic.

You could also consider offering exclusive access to members of your rewards program, such as early access to special offers or limited-time deals. This will make them feel appreciated and valued, increasing customer loyalty and repeat business.

You could take a page from other businesses by offering bonus rewards for hitting certain thresholds. For example, if customers spend over a certain dollar amount, they get extra points or discounts. This encourages people to order more items and will ultimately lead to more sales for your restaurant.

By implementing an effective rewards program into your online ordering system, you can make sure that customers are constantly being motivated and incentivised to come back and spend money at your restaurant. Not only will this help you increase customer loyalty, but it will also give you invaluable data about what types of deals work best in terms of driving sales. With the right rewards program in place, you can ensure that your online ordering system is as successful as possible!

A mobile taking a picture of food on a table at a restaurant

8) Create an Engaging Restaurant Blog

You can use your website’s blog section as a way to share useful content with customers and keep them informed about new menu items, special events, and other newsworthy updates. An engaging blog is also a great opportunity to show off your brand’s unique personality and establish yourself as an authority in the restaurant industry.

When planning your blog content, be sure to consider the topics that would interest your target audience. Think about what types of stories you can tell about your restaurant and how it stands out from similar establishments in the area. If you’re not sure where to start, try exploring food trends or sharing recipes from your kitchen. These types of posts are a great way to capture people’s attention and help them learn more about what sets your restaurant apart.

Another effective strategy is to feature interviews with employees and customers. This helps readers feel like they have an inside look into what’s going on at your establishment and makes them feel connected to the brand. You can also incorporate visuals such as photos, videos, and infographics to further engage your readers.

If you want to take a more educational approach, consider creating blog posts that discuss the history of cuisine in your area or how certain ingredients are used in traditional dishes. This type of content can be incredibly informative and help readers gain a deeper understanding of what they’re ordering when they come into your restaurant.

Finally, don’t forget about reviews! Most customers will share their thoughts on social media after dining at an establishment, so it’s important to create content that is open for feedback from all points of view. Doing this gives potential diners an insight into how others feel about the food and atmosphere at your restaurant.

A food delivery bag sitting out the front of a customers door

9) Delivery and Pickup Options For A Restaurant Website In Australia

Restaurant owners in Australia now have access to a wide range of delivery and pickup options when it comes to their online ordering. These new solutions open up a world of possibilities for restaurants looking to increase their customer reach, reduce their operational costs, and provide the best possible service for their customers.

Delivery services like UberEats, Menulog, and Deliveroo offer fast, convenient delivery from the restaurant directly to customers’ doors. By partnering with these companies, restaurants can easily expand their customer base without having to invest time or money into building out delivery infrastructure. Plus, these services have built-in features such as order tracking and payment processing that make it easier for customers to enjoy food at home without hassle.

If delivery isn’t an option, restaurants can also provide pickup options for their customers. This allows customers to come and pick up their food from the restaurant or a designated pickup location at their convenience. By offering this service, restaurants can reduce food waste, as well as offer contactless payment options that allow customers to pay ahead of time. Moreover, by encouraging customers to pick up their orders in-person, businesses are able to strengthen customer loyalty and generate repeat business.

By leveraging delivery services and providing pickup options, restaurants are able to provide convenient ways for customers to enjoy delicious meals while supporting the local community. As more people look towards eating healthier foods and supporting small businesses during these unprecedented times, having these options available is essential for businesses to remain competitive.

Delivery and pickup solutions will also help reduce food waste caused by cancellations or no-shows, providing restaurants with a more efficient way to manage their resources. Restaurants can take advantage of digital ordering platforms, online payment methods, and automated scheduling tools to streamline their operations.

To ensure customer satisfaction, restaurants should also consider offering incentives for using delivery and pickup services. For example, customers who order through delivery may be eligible for rewards points or discounts, while customers who choose pickup might receive an extra side or drink in addition to their meal.

A lady placing her credit card into a credit card machine

10) Online Payment Options For A Restaurant Website

When you’re running a restaurant, you need fast, secure, and reliable payment options for your customers. Fortunately, there are plenty of online payment processors available in Australia that make it easy to accept payments from customers.

These services take the hassle out of collecting payments while also providing enhanced security measures to protect you and your customers. Here’s a look at some of the online payment options available in Australia that can help keep your business moving forward:

  • Paypal: PayPal is one of the most popular online payment methods across Australia. It is an incredibly secure system and offers support for credit cards, debit cards, and even bank transfers. Plus, customers don’t have to download any software or set up an account before they can make a purchase.

  • Stripe: Stripe is another popular online payment option in Australia. It provides simple, secure payments with support for credit cards, debit cards, and even Apple Pay. Plus, it offers competitive transaction fees and doesn’t require customers to set up accounts or download any software.

    Apple Pay: If you want to take advantage of the growing popularity of mobile payments, then you should consider using Apple Pay as your primary payment method. This secure payment platform works directly with iPhones and iPads and supports both contactless payments as well as PIN verification.

    With Apple Pay, customers can securely and conveniently pay with compatible devices like iPhone, Apple Watch, iPad, or Mac. Plus, they don’t have to enter their payment information each time they make a purchase – it’s all stored in the Wallet app on their device! This makes for fast and easy purchasing experiences for both customers and businesses.

  • Google Pay: Just like Apple Pay, Google Pay allows customers to pay without having to take out their wallets. This platform is also incredibly secure, and customers can easily store payment information for quick and easy future purchases.

  • Afterpay: Afterpay is an Australian-based company that has revolutionized the way people pay for goods and services. It offers customers the chance to shop now but pay later over four equal payments with no interest or added fees! With this method, businesses can increase sales, reduce cancellations and capture more repeat business.

  • Credit/debit cards: Customers can use their credit or debit cards to make payments through the restaurant’s website. This option is efficient and secure, as customers don’t need to worry about sharing personal information online. It also offers businesses a range of payment options that meet their needs, such as different currencies and transaction types.
A lady sitting at a table with a coffee on the table

Choosing The Best Restaurant Website Design Company in Australia

Creating a website dedicated to your restaurant is an important step in competing in the modern digital world.

With these 10 tips, you are now better equipped to design the perfect website for your restaurant that can attract customers quickly and efficiently. Your restaurant’s success is often dependent upon its online presence and this guide will surely help you make informed decisions when developing your own website.

Not only does a great website give potential customers a look into what you offer, but it also serves as one of the most effective tools for lead acquisition.

By taking these tips into account, you have already taken an important step in advancing your restaurant’s growth. It’s time to take advantage of the massive reach of the internet and create an unforgettable experience on your website that turns visitors into customers!

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Peter Lowen Constructive Visual

Peter Lowen

Senior Web Developer | CEO

Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.

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