(08) 6118 9186

Constructive Visual SEO & Website Design Logo

Travel Website Development Company in Australia

Three guys jumping in the air celebrating a travel website development company

Table of Contents

Do You Need A Travel Website For Your Business?

Travel websites are an important part of an efficient and well-functioning travel agency. These sites serve as the first point of contact between the customer and the agency, and they’re often the main attraction that draws in potential customers to their website. Therefore, it’s important to ensure that your travel website development company does everything possible to help you succeed with your website.

In this article, we’ll discuss some important factors to consider when choosing a travel website development company.

A travel web designer looking at their computer screen

Best Way To Choose a Web Designer for Travel Agency

As anyone in the travel industry knows, having a good website is essential. Not only does it provide potential customers with information about your company and your services, but it also helps to build your brand and establish your presence in the online space. With so much riding on having a good website, it’s important to choose a web designer who can create a site that meets your needs and expectations. When selecting a web designer for your travel agency, there are a few things to keep in mind.

1) Define Your Goals

When you’re looking for a web designer to create a website for your travel agency, it’s important to find someone who specializes in creating websites that achieve your specific goals.

Whether you want a site that’s primarily informational or one that drives sales, there are designers who can create a custom solution for you. With so many options available, it’s important to take the time to find the right fit for your business.

By doing your research and taking the time to find a designer with experience in creating travel websites, you can be sure that your site will be just what you’re looking for.

2) Consider Their Portfolio

When you’re looking for a web designer to create your travel agency website, it’s important to take a close look at their portfolio. Make sure that their previous work is in line with the kind of website you want to create. In addition, pay attention to their work’s overall style and tone. You want to make sure that their design aesthetic is a good fit for your brand.

When looking at a web designer’s portfolio, also take a look at the websites they have created for other travel agencies or picture what your website would look like with the web designer’s styling. This will give you a good idea of their web design capabilities and how they can translate your vision into reality.

Once you’ve found a web designer whose work you like, be sure to preview their travel website designs before making your final decision.

3) Ask About Their Process

If you’re looking to hire a web designer for your travel agency, it’s important to ask about their process. Find out how they work with clients and what kind of input they need from you. You should also ask about their timeline and whether they’re able to meet your deadlines. By doing this, you can be sure that you’re working with a designer who will be able to meet your needs and produce the results you’re looking for.

When it comes to web design, the process is just as important as the end result. A good web designer will work with you to understand your goals and objectives. They’ll also take the time to understand your target audience and what kind of message you’re trying to communicate. Once they have this information, they can start to put together a plan for your website.

During the web design process, it’s important to keep communication open between you and the designer. You should provide feedback often so that they can make changes as needed. At the same time, try not to be too prescriptive about what you want. The more flexible you are, the easier it will be for the designer to create a website that meets your needs.

4) Get an estimate

If you’re looking to build a travel website, one of the first things you’ll need to do is get quotes from web designers. But how do you prepare for a website quote? What information do you need to provide?

Here’s what you need to know to get an accurate estimate for your travel website:


  • The scope of your project
    Be clear about what you want designed and built. Do you need a complete website, or just some specific pages? Are there any features or functionality that you require? The more details you can provide, the more accurate your estimate will be.

  • Your budget
    How much are you willing to spend on your website? Be honest about your budget constraints from the start so that the web designer can tailor their proposal to fit your needs.

  • Your timeline
    When do you need the website completed? Make sure to give the web designer enough time to do a good job, but be realistic about your expectations. Rushing a website can lead to poor quality and an unhappy client.

  • Your website goals
    What are your goals for the website? Do you want to increase sales, generate leads, or build brand awareness? Make sure to communicate your goals to the web designer so that they can create a website that will help you achieve them.

  • Your target audience
    Who is your target audience? What are their needs and wants? Knowing your target audience will help the web designer create a website that appeals to them and helps you achieve your goals.

  • Your website content
    Do you have all the content for your website ready to go? If not, you may need to factor in the cost of copywriting or hiring a content writer into your budget. If you already have the content, make sure to provide it to the designer so they can use it to create an accurate estimate.

  • Your website professional photos
    If you need website professional photos, this will be an additional cost. You can either source these yourself or ask the web designer if they can recommend a photographer.

  • Maintenance and support
    Once your website is up and running, you’ll need to factor in the cost of website maintenance and support. This generally includes things like website hosting, website security, website backups, and website updates. Some web design companies offer ongoing maintenance and support packages, so be sure to ask about this when getting estimates.

  • Get an estimate from several web design companies
    After you’ve gathered all the information listed above, reach out to several web design companies and request estimates.

5) Make a decision

When you’re ready to take your travel business online, you’ll need to select a web designer. But with so many options available, how do you choose the right one?

Here are a few things to consider when making your decision:

  • Services offered
    Make sure the agency offers the services you need, such as website design, development, and hosting.

  • Price
    Get estimates from several agencies and select the one that fits your budget.

  • Fit
    Choose an agency that you feel is the best fit for your project. They should understand your vision and be able to bring it to life.

With these factors in mind, you can select a web design agency that will help you create a successful travel website.

Out the front of the Sydney Opera House in Sydney, Australia

Why Your Travel Agency Needs A Website

In the past, many travel agencies operated without a website. In today’s digital world, that’s no longer an option. If you want your travel agency to be successful, you need to have an online presence. Here are a few reasons why your travel agency needs a website:

a) Reach More Potential Customers

If you are looking for a way to reach more potential customers, a travel website is the answer. A well-designed website will give you the opportunity to reach more people than you ever could through traditional marketing channels. When you have a website, anyone in the world can find out about your travel agency and what you have to offer.

A web designer can help you create a professional travel website that will make it easy for potential customers to find information about your company and book travel arrangements. With a little help from a web designer, you can have a website that is both informative and eye-catching, making it more likely that potential customers will take the next step and contact your agency to book their trip.

As people live busy lives, a travel website works for you when your brick-and-mortar office is closed. By including an online booking system, you make it possible for customers to book their travel 24 hours a day, 7 days a week. This convenience can be a major selling point for your agency, and can help you reach more potential customers than ever before.

If you’re ready to take your travel business to the next level, contact a web designer today and start planning your new website. With a little help, you can reach more potential customers than you ever thought possible.

b) Establish Your Travel Agency as an Authority

If you want to establish credibility for your travel agency, one of the best ways to do so is by having a website. Customers can tell that you’re serious about your business and that you know what you’re doing if they can just go online and find your contact information. This sets you apart from your competition who may not have a website, or who may have a less professional-looking website.

Consider hiring a web designer to create a website that looks great and is easy to navigate. This will show potential customers that you’re committed to providing them with the best possible experience. Include testimonials from satisfied customers on your website to further establish your credibility.

By establishing yourself as an authority in the travel industry, you’ll be able to attract more customers and grow your business. When customers are looking for a travel agency, they want to know that they can trust you with their vacation plans.

To establish credibility on your website, include business awards, media mentions, and customer testimonials. You can also join relevant online communities and participate in discussions to show potential customers that you’re an expert in your field.

Growing your travel agency takes time and commitment, but it’s worth it when you see your business succeed.

c) Increase Your Brand Awareness

A website is also a great way to increase your brand awareness. When potential customers see your logo and branding on your website, they’ll start to become more familiar with your travel agency. And the more familiar they are with your brand, the more likely they are to book a trip with you.

What is brand awareness? It’s the level of customer recognition of your brand. The more brand aware your customers are, the more likely they are to book a trip with you.

Why do you need to build your brand? Because it’s an important part of differentiating your business from your competitors. If customers don’t know about your brand, they won’t be able to choose you over other travel agencies.

Building brand awareness starts with having a well-designed website that showcases your unique brand identity. To increase your brand awareness even further, consider working with a web designer who specializes in travel websites. With their help, you can make sure your site stands out from the rest and accurately reflects your brand.

d) Provide Updated Information To Travelers

Your website is a great place to provide updated information to your customers about travel advisories, new destinations, and changes to your services. By keeping your website up-to-date, you can ensure that your customers have the most accurate information possible.

As a travel agency, it is important to keep your website updated with the latest information on destinations and travel locations. Customers are increasingly seeking up-to-date travel information from the comfort of their own homes, and by keeping your site up to date, you can be sure that they will find the information they need.

There are many reasons why you should keep adding new destinations and travel location information on your site. First and foremost, it keeps your customers informed about what is available. It also allows you to show off new destinations and travel locations that you may be offering. Additionally, by promoting new destinations and travel specials, you’ll attract new customers and keep them coming back for more.

e) Build Authority Within The Travel Industry

A website can also help you build authority within the travel industry. By sharing your knowledge and expertise on your website, you can position yourself as an expert in the field. As a result, you’ll be more likely to get press coverage, speaking engagements, and other opportunities that can help grow your business.

As a business owner of a travel agency, it’s important to build your authority within the travel industry. This can be done through speaking engagements and writing blog posts that showcase your expertise in the field. Not only will this help build your brand, but it will also improve your Search Engine Optimisation (SEO). Travellers are always looking for information from experts and by having a strong online presence, you’ll be able to attract more clients.

Building authority within the travel industry can be difficult, but it’s essential if you want to be successful. One way to do this is by speaking at industry events. This will not only show that you’re an expert in the field, but it will also help build your brand and can be promoted on your website.

Additionally, writing blog posts about relevant topics will also showcase your authority. Not only will this help build keywords to improve your SEO, but it will also attract more readers to your website.

If you want to build authority and attract more clients, then you need to focus on building a strong online presence.

f) Provide An Easy Booking Processes

One of the most important functions of your website is to provide an easy booking process for your customers. When potential customers can easily book a trip on your website, they’re more likely to do so. In addition, an easy-to-use booking system can also help you increase your conversion rate.

As a travel agency, it’s important to have an easy booking system on your website. Customers want to be able to book a trip quickly and easily, without any fuss. A good booking system should be user-friendly and easy to navigate. It should also offer a variety of payment options so that customers can choose the one that best suits their needs.

g) Access Data Of Visitors Reaching Your Website

When you have a website, you can track the data of visitors reaching your site. This data can be extremely valuable as it can help you understand your target market, what they’re interested in, and how they found out about your travel agency. This information can then be used to improve your marketing efforts.

As a website owner, it’s important to track your website visitors in order to improve your website. Google Analytics is a free tool that allows you to do just that. By tracking your website visitors, you can see what pages they’re visiting, how long they’re staying on each page, and where they’re coming from. This information can be used to improve your website design and content.

If you own a travel agency website, tracking your visitors is especially important. By understanding how your website is being used, you can make sure that your website is providing the best possible experience for your customers. With Google Analytics, you can track which pages are being visited the most, so you can ensure that your most popular pages are easy to find and navigate. You can also track where your website visitors are coming from, so you can adjust your marketing campaigns accordingly.

Understanding your website statistics is essential for any website owner, but it’s especially important for travel agencies. By tracking your website visitors, you can make sure that your website is providing the best possible experience for your customers. Google Analytics is a free tool that makes tracking your website visitors easy. Sign up for a free account today to get started.

h) Save Money on Marketing

A website can also help you save money on your marketing efforts. By investing in a well-designed website, you can reach a larger audience with your marketing message without having to spend a lot of money on traditional marketing channels.

As a travel agency, you know that marketing is important to bring in new clients and keep your business growing. But you may not have the budget for a full-time marketing team or expensive advertising campaigns. That’s where your website comes in.

Your website is one of the most affordable and cost-effective marketing tools available. It’s a 24/7 marketing machine that works for you even when you’re sleeping. And it can provide a wealth of information to help you fine-tune your marketing efforts.

i) Get Discovered by Google

One of the best ways to get discovered by potential customers is to rank high in Google search results. And one of the best ways to do that is to have a website. You can use SEO techniques to improve your ranking in Google and other search engines when you have a website. As a result, you’ll be more likely to get found by potential customers who are looking for travel agencies.

Search Engine Optimization, or SEO, is one of the most important aspects of running a successful travel agency website. SEO can help you attract more visitors to your website, and it can also help you rank higher in search engine results pages (SERPs), which will result in more people finding and using your website.

There are many benefits to paying for SEO services. SEO can help you improve your website’s visibility and traffic, which can lead to more bookings and customers. SEO can also help you improve your website’s design and functionality, which will make it more user-friendly and appealing to potential customers. In addition, Search Engine Optimisation can help you build trust and credibility with potential customers by increasing your website’s ranking in SERPs.

If you are a travel agency looking to improve your website and online presence, then SEO should be a key part of your marketing strategy.

j) Generate Leads and Sales

Last but not least, a website can help you generate leads and sales. When potential customers visit your website, they can learn about your travel agency and what you have to offer. If they are interested in what you offer, they can book a trip with you or request more information.

As you can see, there are many benefits of having a website for your travel agency. A website can help you reach a wider audience, build credibility, increase brand awareness, and generate leads and sales. So if you’re considering starting a travel agency, be sure to create a website.

Pin Map of Australia

A Travel Website Development Company In Australia

WordPress is a great option for travel agency websites for a number of reasons. WordPress is easy to use, making it a good choice for those who are not familiar with website design and development.

WordPress is also flexible and scalable, meaning that it can grow with your travel agency as your business expands. Additionally, WordPress has a large community of developers and users, so there is always someone available to help if you need it. And finally, WordPress is relatively inexpensive, making it a good option for travel agencies on a budget or for those agencies looking for a professional website.

6 WordPress Plugins For Travel Agencies

Yatra WP Travel Plugin

Yatra Plugin

Travel Website Development Company

WP Travel Engine

Travelpayouts WP Plugin


WP Ride Booking WordPress Plugin

WP Ride Booking

WP Travel Booking Toolkit Plugin

Travel Booking Toolkit

A travel web developer at the airport with their laptop in hand and backpack on their back

Travel Website Design & Development Process

Now that we’ve gone over the benefits of having a website for your travel agency let’s take a look at the process of designing and developing a travel website.

a) How To Plan For Website Sales

Before you start designing or developing your website, you need to define your objectives. What are you trying to achieve with your website? Are you looking to generate leads? Drive sales? Increase brand awareness? Once you know your objectives, you can start planning your website accordingly.

As a travel agency, one of the most important aspects of your website is its ability to sell. Your website needs to be designed in a way that is both visually appealing and easy to navigate, with clear calls to action that encourage visitors to book their next vacation with you.

To achieve this, it’s important to work with a web designer who understands the specific needs of the travel industry. They should be able to help you plan for sales on your website by incorporating strategic copywriting and designing persuasive call-to-action buttons. In addition, they should be able to provide high-quality photos that will make your website stand out from the competition. By working with a web designer who has experience in the travel industry, you can be confident that your website will be visually appealing and easy to use, helping you to boost sales and grow your business.

b) Do Your Research

Once you know your objectives, it’s time to do your research. Find out what other travel websites are doing. See what works and what doesn’t. This research will help you understand the latest trends and how to create an effective website for your travel agency.

As a business owner in the travel industry, it is important to do your research before getting a travel agency website. Website research can help you understand what kind of content to include on your website, what your competitors are doing, and what trends are happening in the industry.

Looking at your competitors’ websites is a good place to start when researching for your own travel agency website. Take note of what sections they have on their website and what information they provide. This will give you an idea of what type of content to include on your own website.

It is also important to research for travel industry trends in Australia. This will help you decide what kind of information to include on your website and how to appeal to your target market.

Last but not least, remember to include information on your website that is relevant to your business and what your target market is looking for. This will help you attract more customers and convert them into clients.

c) Choose Your Platform

As a travel agency, it’s important to have a website that is easy to manage and update. A content management system (CMS) will provide you with administrator access to make changes to your website.

There are many CMS options available, so it’s important to choose one that is right for your needs. Here are some things to consider when choosing a CMS for your travel website:

  • Ease of use
    You want a CMS that is easy to use and understand. Look for one with a user-friendly interface.

  • Flexibility
    Your CMS should be flexible enough to accommodate future changes and growth.

  • Scalability
    Choose a CMS that can scale as your business grows.

  • Security
    Make sure the CMS you choose offers security features to protect your website and data.

The best CMS for your travel website will depend on your specific needs and preferences. However, some CMS options that may be worth considering include WordPress, Joomla, and Drupal. A good Content Management System can make a world of difference for your travel website.

d) Design Your Website

The design of your website is important because it needs to be visually appealing and easy to use. Work with a professional web designer to create a well-designed website that meets your objectives.

e) Develop Your Website

Once you have the design of your website, it’s time to start developing it. If you’re not familiar with web development, hire a professional to do it for you. They will take care of all the technical aspects of website development, such as coding, hosting, and security.

If you’re running a travel agency in Australia, it’s important to have a professional-looking website. The benefits of hiring a professional web designer include:

  • Will have the experience and expertise to create a website that looks great and is easy to use.
  • Can help you get more traffic to your website through search engine optimization and other techniques.
  • Can create a custom design for your website that will make it stand out from the competition.


Travel agencies have a lot of moving parts and need to be able to rely on their website to function properly and look great. That’s where a web designer comes in. A web designer for a travel agency should have experience building websites that are both functional and visually appealing. They should also be familiar with the unique needs of a travel agency, such as booking forms, itineraries, and other features.

When launching a new travel agency website, the web designer will play a key role in making sure everything is ready to go. They will work with the other members of the team to ensure that the site is up to date with the latest information and is easy to use. They will also be responsible for creating any custom graphics or features that are needed.

f) Launch Your Website

After your website is developed, take steps to launch it. Make sure to test your website before launching it to ensure that everything is working properly. Once your website is live, you can start promoting it to generate leads and sales.

Your website is finally complete and you’re ready to show it off to the world. But before you launch, there are a few things you should do to make sure everything goes smoothly. Here’s a quick checklist of what you need to do before hitting the publish button.

  • Check your spelling and grammar
    This may seem like a no-brainer, but it’s important to make sure all your content is free of errors before putting it out there for the world to see. A few quick proofreads can help catch any mistakes you may have missed.

  • Optimize your images
    Large image files can slow down your website, so be sure to optimize them for the web. This means saving them in the correct file format and sizing them appropriately for your website.

  • Test your website on different browsers and devices
    It’s important to test how your website looks and functions on different browsers and devices. Different browsers can render websites differently, so you want to make sure everything looks correct across the board. You should also test various points on your website, such as forms and links, to make sure they’re working properly.

  • Verify your website’s security
    If you’re collecting any sensitive information from users on your website, it’s important to have a secure connection. This means getting an SSL certificate for your website so that all information is encrypted. You can usually get this through your web hosting provider.

  • Set up Google Analytics
    Google Analytics is a free tool that allows you to track the traffic to your website. This is helpful in understanding who is visiting your site, where they’re coming from, and what they’re interested in. You can then use this information to improve your website and marketing efforts.


Once you’ve completed all of the above steps, you’re ready to launch your website. Make sure to announce your launch on social media and other channels so that people can start finding and visiting your site.

g) Analyze and Optimize

Last but not least, don’t forget to analyze and optimize your website on a regular basis. Use Google Analytics to track your website’s performance and see where you can improve. Also, make sure to regularly update your website with fresh content to keep people coming back.

It is important to know how to optimise your website images. By compressing your images, you can reduce the file size without compromising on quality. This can have a number of benefits for your website, including faster loading times and improved Search Engine Optimisation (SEO).

There are a number of ways to compress images, but one of the most effective is to use a tool like Photoshop or Sketch. By reducing the image resolution and removing unnecessary metadata, you can significantly reduce the file size.

When exporting images for the web, it’s also important to choose the right file format. JPEG is usually the best option for photos, while PNG is better for graphics and logos. GIF should only be used for animated images.

As you can see, there’s a lot that goes into designing and developing a travel website. But if you follow the article, you’ll be well on your way to creating a successful website for your travel agency.

Sydney Opera House
Uluru, Ayers Rock In Australia
A ice bucket with cans of cider with four friends in the background
Kangaroo Sign In New South Wales, Australia
Bondi Beach in New South Wales, Australia
Princes Bridge at St Kilda Road in Melbourne, Australia
Sydney Opera House in Sydney

Importance Of Responsive Travel Web Design

As the use of mobile devices continues to grow, it’s important to make sure that your travel website is designed responsively. Responsive web design is a type of web design that makes sure your website looks good on all devices, such as smartphones, tablets, and laptops. There are many benefits of using responsive web design for your travel website, such as:

1. Better SEO

Google has stated that responsive web design is one of the factors they use when ranking websites in their search engine. If your website ranks well, you need to ensure it’s designed responsively. Mobile-friendly websites tend to rank higher in search engine results than those that are not.

Second, a responsive design makes it easier for search engines to crawl and index your site.

Third, users are more likely to stay on a responsive website longer, which tells search engines that your site is relevant and useful. Finally, responsive websites tend to have lower bounce rates, another key metric that search engines use to rank websites. 

2. Increased Mobile Traffic

As more and more people use mobile devices to access the internet, it’s important to make sure your website is designed for them. If your website isn’t mobile-friendly, you’re likely to lose traffic as people will go to a competitor’s site. A responsive design will ensure that your website looks good on all devices, which will help you keep traffic and conversions high.

If you’re a travel agency, it’s absolutely essential that your website is mobile-friendly. Mobile traffic has eclipsed desktop traffic in recent years, and shows no signs of slowing down.

There are a few reasons why people use their mobile devices to book travel. Firstly, it’s convenient. People can book travel on the go, without having to be tied to a desktop computer. Secondly, mobile devices offer a more personalized experience. People can use apps and other features to tailor their travel plans specifically to their needs.

So if you want to make sure your travel agency is successful, it’s crucial that you have a mobile-friendly website. Otherwise, you’ll miss out on a huge chunk of potential customers.

3. Improved User Experience

One of the most important benefits of responsive web design is that it improves the user experience. A responsive website is easy to use on all devices, which makes it more enjoyable for users. In addition, responsive websites tend to load faster, which is another key factor in providing a good user experience. 

When planning a vacation, the user experience of a travel agency’s website is important. Potential customers want to be able to easily find information and book their trip with confidence. A web designer can help create a user-friendly website that meets the needs of your customers.

Your web designer should have experience creating websites for travel companies. They will understand how to design a site that is easy to navigate and provides the information potential customers are looking for. They can also help create compelling content that encourages visitors to book their trip with your agency.

The user experience of your website is important for generating leads and converting them into customers. Investing in a web designer is an important step towards improving your online presence and growing your travel agency.

4. Higher Conversion Rates

To increase your conversion rate, you need to ensure your website is designed responsively. Mobile users are more likely to convert than desktop users, so it’s important to make sure your website is optimized for them. A responsive design will ensure that your website is easy to use and navigate on all devices, which will help you increase your conversion rate.

There are a few key things you can do to increase conversion rates on your travel agency website.

It is important to understand what conversion rate is and how to measure it. Conversion rate is the percentage of visitors to your site who take action, such as making a purchase or subscribing to your newsletter. Tracking your conversion rate is important because it allows you to see which areas of your site are performing well and which need improvement.

There are a number of ways to improve conversion rates on your travel agency website. Here are a few tips:

  • Use persuasive copy that compels visitors to take action.
  • Make it easy for visitors to find what they’re looking for. Use clear navigation and prominent calls to action.
  • Use high-quality images and videos to give visitors a taste of what your agency has to offer.
  • Offer discounts or special deals to encourage bookings.
  • Make sure your site is mobile-friendly so that visitors can easily book travel on the go.

By following these tips, you can improve conversion rates on your travel agency website and attract more customers.

5. Reduce Maintenance Costs

If you’re running a travel agency, you might think you need two websites – one for desktop and one for mobile. But this is no longer the case, thanks to responsive design. Responsive design means that your website will automatically adjust to fit the screen it’s being viewed on, whether that’s a desktop computer, laptop, tablet or smartphone.

There are many benefits to having a responsive website, not least of which is reduced maintenance costs. Having two separate websites can be very time-consuming and expensive to maintain, but with a responsive website you only have to make changes in one place and they’ll be reflected across all devices.

What’s more, Google now penalizes websites that are not mobile-friendly, so if you’re not Responsive you could be losing out on valuable search traffic. In addition, responsive websites are easier to maintain and update, which further reduces your costs.

So if you’re thinking of setting up a website for your travel agency, make sure it’s responsive and take advantage of all the benefits that come with this type of design.

6. Increased Sales

If you want to increase your sales, you need to make sure your website is designed responsively. A responsive design will ensure that your website is easy to use and navigate on all devices, which will help you increase your conversion rate. In addition, responsive websites tend to have higher conversion rates than non-responsive websites, so you’re likely to see an increase in sales if you switch to a responsive design.

If you’re in the travel industry, then you know that a large portion of your potential customers are using mobile devices to browse the web. That’s why having a responsive website is so important – if your website doesn’t work on mobile devices, you could be losing out on a significant amount of sales.

Luckily, a web designer, can help you create a responsive website that looks great and works well on all devices.

7. Improved Branding

A responsive website ensures that your website looks consistent on all devices, which helps improve your branding. Having a mobile-friendly website is also a good way to show that your brand is up-to-date and relevant.

Your responsive website can help improve your business branding in several ways. First, by making it mobile-friendly, your site will be more visible and accessible to potential customers who are using their mobile devices to search for businesses like yours. This improved visibility can lead to increased brand awareness and name recognition for your business.

Additionally, a well-designed and functional responsive website can help create a positive impression of your business, which can further enhance your brand identity.

Finally, by providing relevant and useful information on your website, you can help build trust and credibility with potential customers, which can also contribute to improved branding for your business.

8. Future-Proof Your Website

Mobile usage will only continue to grow, so it’s important to ensure your website is designed responsively. A responsive design will ensure that your website looks good on all devices, now and in the future.

Most people now use their mobile phones as their primary way to access the internet, so it’s essential that your website is designed with mobile users in mind. A responsive website is future-proof, because it can be accessed on any device, regardless of the screen size. This means that your website will always look its best, no matter what device your customers are using.

9. Shopping For Travel Deals

People use mobile devices to shop for travel deals because they are easy to use and allow customers to research the best travel agencies near them. Customers shop for the best travel agency because they want to find the best deal on their next vacation. By using a mobile device, customers can easily compare prices and find the best travel agency for their needs.

10. Increased Accessibility

A responsive website ensures that your website is accessible to all users, regardless of their device. This is especially important for users with disabilities, as a responsive website will make it easier for them to access and use your site.

As the world becomes increasingly digital, it’s important for businesses to have an online presence. For a travel agency, this means having a website that potential customers can easily access and navigate. However, many websites are not designed with accessibility in mind. This can make it difficult or even impossible for certain users to access the information they need.

By making your website accessible, you can ensure that everyone has equal access to your services. This includes people with disabilities, who may use assistive technologies such as screen readers to browse the web. It also includes mobile users, who may not be able to view all of the content on your site if it’s not optimized for mobile devices.

Responsive design is one way to improve the accessibility of your website. This approach ensures that your site can be viewed on a variety of devices, including mobile phones and tablets. By using responsive design, you can make sure that your content is accessible to all users, no matter how they access your site.

In short, web accessibility is important for any business, but it’s especially important for travel agencies. By making your site accessible, you can ensure that everyone can find the information they need about your services. And by using responsive design, you can make sure that mobile users can easily purchase from your website.

A travel photographer in an airport

What Should A Travel Website Include?

When you are planning to develop a travel website, make sure your website includes the following key features:

Professional Staff Photos

Your travelers want to see who they will be working with. Add professional staff photos to your website so your visitors can get to know your team. These photos should be high quality and show the staff in various settings. The photos should be accompanied by bios that tell the reader about the staff members’ experience and expertise. Furthermore, they should be of the staff members in their work environment, such as at a travel desk or in front of a computer. Professional staff photos will give your website a more polished and credible look.

Professional staff photos can make a big difference in the overall look and feel of your travel website. You should ensure that all staff photos are professional in nature. This means that they should be high quality and taken by a skilled photographer. 

Detailed Destination Descriptions

If you’re in the business of selling travel, then you know that detailed destination descriptions are a must-have on your website. After all, potential customers need to be able to picture themselves visiting these destinations before they’ll be interested in booking a trip.

One way to really bring these destinations to life is by including video footage on your site. Video can help promote a travel destination and close sales like nothing else. That’s why it’s so important to partner with a web designer who knows how to integrate video into a website in an effective way.

Helpful Customer Reviews

Customer reviews are essential for any travel website. They provide potential customers with honest feedback about your products and services, and can help boost sales significantly. Travel reviews also help build trust and credibility, both of which are essential for success in the travel industry.

When asking customers for honest feedback, it is important to be clear about what you expect from them. Be sure to explain that you want their honest opinion and that you will take their feedback into account to improve your travel agency. Customer reviews should be included on your website in an easily accessible location, such as a dedicated page and/or on the bottom of your homepage. Make it easy for potential customers to find and read reviews by promoting them prominently on your site.

Landing pages are used for Facebook and Google Ads and is one of the most important tools in a marketer’s toolkit, and honest reviews can make all the difference in whether or not a potential customer clicks through.

When customers see honest reviews from other travelers, it builds trust and credibility for your travel agency. In a world where there is so much choice, customers want to know that they can trust the company they’re doing business with. honest reviews give them that peace of mind.

Online Booking System

A travel website should offer an online booking system to make planning your trip easy and convenient. The system should allow you to search for flights, hotels, and rental cars all in one place. It should also provide detailed information about each option so that you can make the best choices for your needs.

The system should offer a secure payment gateway to protect your personal information. An SSL Certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to and from the site. SSL Certificates are used by millions of websites to protect online transactions with customers.

SSL Certificates are essential for any website that accepts payments or sensitive customer information. They create a secure connection between a website and a visitor’s web browser, ensuring that all data passed between the two remains private and confidential.

For payment processors, SSL Certificates are particularly important because they help to ensure that all financial information exchanged between a website and its visitors is kept secure. By using an SSL Certificate, payment processors can help to build trust with their customers and protect both their own reputation and that of their clients.

Your travel agency website should be easy to use so that you can book your trip with just a few clicks. By offering an online booking system, a travel website can make the planning process simple and stress-free.

Online Travel Brochures

Online travel brochures can be a great resource for potential customers who want to learn more about the company and the available destinations. The brochures should be well-designed and easy to navigate. They should also include detailed information about the various available travel options.

PDF brochures are a great way to offer potential customers information about your travel services. And the best part is that they can be downloaded right from your website. This makes it easy for potential customers to take a look at what you have to offer and decide if they want to book a trip with you.

Another great way to promote your travel agency is by making a PDF flipbook on your website. This is a great way to show potential customers all of the different travel options that you have to offer. And it’s a great way to get them excited about booking a trip with you.

So if you’re looking for ways to promote your travel agency, consider using online travel brochures and PDF flipbooks. They’re a great way to reach potential customers and promote sales.

Live Chat Support

User experience is essential for a travel website. A live chat support feature can be a great way to provide potential customers with the help they need. This feature allows customers to chat with a customer service representative in real-time. This can be invaluable for answering questions, resolving issues, and providing trip planning assistance. By offering live chat support, a travel website can ensure that potential customers have a positive experience.

If you manage a travel agency website, then you know that providing excellent customer service is crucial to your success. Live chat support is one of the best ways to provide outstanding customer service and close sales on your website.

Live chat support allows you to connect with your website visitors in real-time, which makes it easy to answer any questions they may have. You can also use live chat to upsell your services or close sales on your website.

Adding a live chat plugin to your WordPress website is easy and can be done in just a few minutes. There are many different live chat plugins available, so be sure to choose one that meets your needs. Once you have installed and activated the plugin, you will need to configure it to work with your website.

Be sure to test the live chat plugin on your website before making it live for your visitors. This will ensure that everything is working properly and that you are providing the best possible experience for your website visitors. Live chat support is an excellent way to provide outstanding customer service and close sales on your website.

Contact & Consultation Forms

As a travel agency, you likely rely heavily on your website to generate leads and close sales. Contact forms and consultation forms are an essential part of any effective website, allowing potential customers to easily get in touch with you to book meetings or request more information.

Designing forms that are easy to understand and fill out is crucial in order to ensure a high conversion rate. When designing your forms, be sure to consider what information you need to collect in order to best serve your customers. For example, if you’re a travel agency specialising in family vacations, you’ll want to collect information such as the number of children in the family and their ages.

Consultation forms can be used to book meetings with travel consultants and to collect important information from the customer prior to the meeting for the travel consultant to plan ahead. In addition to being easy to use, your forms should also be visually appealing. This will help to create a more professional and trustworthy image for your business.

Finally, remember that your forms can be used as a sales tool. By offering incentives such as discounts or freebies, you can encourage potential customers to submit their contact information.

Social Media Integration

A travel website should also offer social media integration. This can be a great way for potential customers to connect with the company. The social media buttons should be easy to find and use. They should also be designed to share information about the company and the available travel options.

A travel website can make it easy for potential customers to connect with the company and learn about the available travel options. It is a great way of getting repeat business as it’s easier to sell to an existing client who has had a great experience with your company.

Customers can interact with you on these social media platforms and reach out by using the platforms instant messengers function if they have questions. You can encourage your customers to share their vacation photos as it is great social proof that they have had an amazing experience with you!

SSL Certificate

An SSL Certificate is a must for any website handling sensitive information like credit card numbers or personal information. An SSL Certificate will encrypt the data being transferred to and from your website, making it impossible for hackers to steal.

This will give your customers confidence that their information is safe with you, and they will be more likely to book with you. Having a green lock icon appear in a web browser and the SSL Certificate’s badge in the website’s footer makes a customer feel safe to make a purchasing decision.

Payment Processor

A payment processor is a must for any website that offers online booking. A payment processor will allow you to accept credit card payments on your website. This is a convenient way for customers to pay for their travel arrangements. A payment processor will also give you the ability to process refunds and cancellations.

There are a few different payment processors available in Australia, but the two most popular ones are PayPal and Stripe. Both have their own unique set of features and benefits, so it’s important to choose the one that’s right for your business.

PayPal is a great option for businesses that need to accept payments from customers all over the world. It’s also a good choice for businesses that want to offer customer financing options. There are some fees associated with PayPal, but they’re generally quite reasonable.

Stripe is a good choice for businesses that need to process payments quickly and efficiently. Stripe also offers a wide range of features and integrations, so it’s easy to find a solution that fits your needs.

Another option is to contact your Australian bank about receiving online payments from your website as they may have an option available to you. Be sure to check their costs and fees for this setup as it may be more than what you’ll be paying for Stripe and PayPal and not offer as may payment options.

It’s important to choose a known payment processor that your customers are aware of as there are many payment processor options available. If you choose to go with a lesser known payment processor it may caution people away from making payment.

Holding a mobile phone with Facebook on the screen

Travel Website Frequently Asked Questions (FAQs)

The best tourism website design company is the one that can provide you with a custom-made website that will help you promote your business and attract more customers. A good company will also be able to offer you a wide range of services, such as search engine optimization, social media marketing, and email marketing.

There are many travel website design companies that are available in Australia. The most popular website design agencies can be found in a Google search and provide some evidence of the types of work that they have completed.

Be sure to do your due diligence and research before choosing a web design agency here in Australia.

Yes, a travel website development company can help you develop an online booking system for your website. This will allow customers to book their travel arrangements directly on your website.

A good company will also be able to offer you a wide range of WordPress plugins for travel bookings and payment processors, such as PayPal and Stripe.

Hire Travel Website Development Company in Australia

If you are in the market for a travel website development company, look no further than the experts at Constructive Visual. Our team has been operating since 2005 and has years of experience in creating stunning websites that help businesses like yours promote your travel agency online. We understand the importance of great web design that is both visually appealing and user-friendly, and we will work with you to create a website that meets your specific needs and goals. Contact us today to get started on your new travel website!

Leave A Comment

Loved this article? Please consider sharing it with your friends…

Peter Lowen Constructive Visual

Peter Lowen

Senior Web Developer | CEO

Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.

Enjoyed Our Article? We've found a few more for you!