(08) 6118 9186

Constructive Visual SEO & Website Design Logo

Skills Every Copywriter Should Have To Succeed

Skills Every Copyrighter Should Have

Table of Contents

Skills Every Copywriter Should Have To Write Successful Copy

Copywriting is a challenging but rewarding profession. It’s all about creating content that persuades people to take action. If you want to be successful as a copywriter, you need to be able to do more than just write. You need to be able to think strategically and understand how persuasion works. In this blog post, we will discuss the skills every copywriter should have to succeed!

A notepad and pen in front of a laptop

How to conduct Customer and Topic Research

Before you can write a persuasive copy, you need to understand your audience. Who are you writing for? What do they want or need? What are their pain points? The better you understand your target audience, the easier it will be to write a copy that resonates with them.

The best way to understand your audience is to conduct customer and topic research. This can be done through researching online and reading blogs based on the topic. Once you have a good understanding of your audience, you can start to craft persuasive copy that speaks to their needs.

A typewriter with the words "Stories matter" typed on the page

How to Write Compelling Headlines

Your headline is the first (and sometimes only) thing people will read, so it’s important to make it count. A good headline should be attention-grabbing and make people want to read more.

There are a few different types of headlines you can use, depending on what you’re trying to achieve. For example, if you want to write an emotional headline, you could use a question or shock tactic.

If you want to write a more straightforward headline, you could use a benefit or feature.

No matter what type of headline you choose, make sure it’s interesting and relevant to your target audience. This is because people have short attention spans and are more likely to click away if they’re not engaged.

Writing notes in a notepad

How to Write Persuasive Copy

Once you have a good understanding of your audience and you’ve written a compelling headline, it’s time to start writing persuasive copy. This is the meat of your blog post or landing page, so it’s important to make it count.

When writing persuasive copy, you need to focus on the benefits of your product or service. What will people get out of using it? How will it make their lives better? You also need to address any objections people might have.

For example, if you’re selling a new skincare product, you might want to address the objection that people don’t have time to use it.

You can also use persuasive techniques such as social proof, scarcity, and authority. These are all ways of increasing the perceived value of your product or service and making people more likely to take action.

When being persuasive it’s important to write with the reader well being in mind. This means understanding what they want or need. You also have to understand how to structure your argument and what words or phrases will trigger an emotional response.

By keeping these things in mind, you can write persuasive copy that gets results!

A girl sitting on a couch with a cofee and laptop on his legs

How to Write Effective Body Copy

Once you’ve written a compelling headline, it’s time to move on to the body copy. This is where you’ll provide more details about your product or service and convince people to take action.

The first thing you need to do is keep your paragraphs short. People have short attention spans, so they’re more likely to skim over longer paragraphs. Keep your sentences clear and concise, and break up your text with subheadings.

You also need to focus on the benefits of your product or service. What will people get out of using it? How will it make their lives better? You need to answer these questions in your body copy and provide concrete examples.

Finally, you need to have a strong call-to-action (CTA). This is the part of your blog post or landing page where you tell people what to do next. It could be something like “Buy Now,” “Sign Up,” or “Learn More.”

Make sure your CTA is clear and concise, and that it’s easy for people to find. The best place for it is usually at the end of your blog post or landing page.

A frustrated man with both hands on his head in front of a laptop

Know to Simplify Complex Information

As a copywriter, you’ll often be tasked with simplifying complex information. This can be a challenge, but it’s important to remember that your audience doesn’t have the same level of knowledge as you do.

You need to take the time to understand the complex information and then find ways to simplify it. This might mean breaking down complicated concepts into smaller, more manageable pieces.

It could also mean using analogies or metaphors to explain things in a way that’s easy for people to understand.

The most important thing is to make sure your audience doesn’t feel like they’re being talked down to. You want to provide them with information that’s easy to digest and that they can use.

Know to Simplify Complex Information

When writing it’s important to not overuse statistics. This will only serve to bore your reader and make them less likely to want to read on. A good rule of thumb is to use one statistic per paragraph maximum and try to use real-life examples wherever possible.

A red sale sign in a shop window

Understanding of How to Separate Features From Benefits

When you’re writing a copy, it’s important to focus on the benefits of your product or service. What will people get out of using it? How will it make their lives better?

It can be easy to get caught up in listing the features of your product or service, but this is usually not as effective. Features are the facts and specs of your product, while benefits are the emotional reasons why someone would want to buy it.

For example, let’s say you’re selling a new type of vacuum cleaner. A feature might be that it has a powerful motor. But the benefit is that it will make cleaning your house easier and faster.

Think about what your product or service can do for people, and then focus on that in your copy. This will usually be more effective than simply listing off the features.

Nobody wants to read a regurgitation of product description!

Taking notes in a notepad sitting on the ground and resting the notepad on the knees

How to Write Persuasive Text and Killer Content

As a copywriter, your job is to write persuasive text that gets results. This can be a challenge, but there are a few things you can keep in mind to make it easier.

First, you need to understand your audience. What are their needs and wants? What are their pain points? Once you know these things, you can start to craft a copy that speaks to them directly.

What are the pain points?

In copywriting, a pain point is something that your audience is struggling with. It’s a problem they need to solve or a want that they haven’t been able to fulfil.

For example, let’s say you’re selling a new type of sportswear. Your target audience might be people who are looking for a way to improve their performance. Their pain point is that they haven’t been able to find the right gear to help them reach their goals.

Once you know what your audience’s pain points are, you can start to write a copy that addresses them directly. This will make your blog post or landing page more effective and persuasive.

Having humour

Use humour in your copy to make it more engaging. But be careful not to overdo it. Too much humour can come across as try-hard or even offensive. Use it sparingly and only if it fits with your brand voice.

Be relatable to the reader

Your readers will be more likely to engage with your copy if they feel like you understand them. So, it’s important to be relatable. Write like a human being, not a robot. Use contractions and colloquialisms.

And most importantly, don’t take yourself too seriously. Your readers will appreciate your sense of humour and will be more likely to stick around until the end.

A single red rose in a field of yellow flowers

Know-How to Capture and Hold a Reader's Attention (Hook the reader)

One of the most important things you can do as a copywriter is to capture and hold your reader’s attention. This can be a challenge, but there are a few things you can do to make it easier.

Scan reading is the new norm

With the internet, people are used to skimming content rather than reading it word for word. So, it’s important to make your copy easy to scan. Use short paragraphs, headlines, and bulleted lists. This will make it easier for your readers to find the information they’re looking for.

Use strong verbs

Use strong, active verbs to capture your reader’s attention. For example, instead of saying “I wrote a blog post,” you could say “I published a blog post.” This will make your copy more engaging and persuasive.

Ask Lots of questions

Asking questions is a great way to engage your reader and get them thinking about your product or service. Just make sure you’re not asking too many at once. Otherwise, it will seem like you’re interrogating them!

Use images

Images are a great way to break up text and add visual interest. But be careful not to use too many. Otherwise, your blog post or landing page will look cluttered.

Use power words

Power words are words that evoke an emotional response. They can be used to make your copy more persuasive and engaging. Some examples of power words include:

  • Amazing
  • Incredible
  • Life-changing
  • Magic
  • Transformative

Use these words sparingly, as too many can make your copy seem cheesy or sales-y. But used correctly, they can be a powerful tool in your arsenal.

Studied Marketing

If you are considering becoming a high-level copywriter, then studying marketing can make you even more successful. In your studies, you will learn about the consumer decision-making process, which will give you insights into how people make decisions about what to buy.

You will also learn about segmentation, targeting, and positioning. This knowledge will help you create a more effective copy by understanding exactly who your target audience is and what they’re looking for.

Marketing is a wide field, and there are many different specialisations you can choose from. But studying it will give you the skills and knowledge you need to create incredible copies that sell.

By now, you should have a good understanding of the skills every copywriter should have to succeed. Keep these in mind as you continue your journey to becoming a successful copywriter.

A laptop on a desk with website notes to the right hand side

What is UX design?

User experience (UX) design is the process of designing products that provide a great user experience. This includes everything from the way a product looks to the way it works.

A good UX designer will take into account the user’s needs and wants when designing a product. They will also consider things like usability, accessibility, and emotion.

Creating a good UX is essential for any product, but it’s especially important for digital products. That’s because people are more likely to abandon a digital product if they don’t like the way it works.

So, if you’re looking to get into copywriting, then learning UX design is a great way to make yourself more valuable. Not only will it make you a better copywriter, but it will also make you more marketable.

You can look up teaming up with a local Perth web designer to create websites for your content.

Legends of the CopyWriting World

There are many great copywriters out there, but there are a few who stand out above the rest. Here are some of the legends of the copywriting world:

Gary Halbert

Gary Halbert

Gary Halbert was a world-renowned copywriter, and for good reason. He was known for his ability to write persuasive sales letters that got results.

He also had a gift for teaching others how to be successful copywriters. He’s responsible for teaching many of the top copywriters today. If you’re looking to become a great copywriter, then you should study Gary Halbert letter.

Gary Bencivenga

Gary Bencivenga

Gary Bencivenga is another legend of the copywriting world. He’s known for his incredible ability to write headlines that stop people in their tracks.

He’s also known for his mastery of direct response marketing. He’s considered by many to be the best direct response copywriter of all time. Like Gary Halbert, Gary Bencivenga is also a great teacher. He’s written several books on copywriting, and he’s also taught many seminars.

If you want to learn from the best of the best, then you should study Gary Bencivenga’s work.

John Carlton

John Carlton

John Carlton is one of the top freelance advertising copywriters in the world and a legend in the copywriting space.

If you’re looking to invest some time in learning copywriting techniques that are going to earn you money, then you need to checkout John’s Kick-Ass Copywriting Secrets of a Marketing Rebel and his simple writing system.

A clock, pen and calendar on a pink table

Ability to Meet Deadlines

One of the most important skills a copywriter can have is the ability to meet deadlines. Copywriters are often working on tight timelines, so it’s important that they can work quickly and efficiently.

If you’re the type of person who tends to procrastinate or has trouble meeting deadlines, then becoming a copywriter may not be the best career choice for you.

But if you’re able to work quickly and efficiently under pressure, then you’ll be well on your way to becoming a successful copywriter.

How to make sure you don't miss a deadline?

The best way to make sure you don’t miss a deadline is to have a good system in place. This means having a set schedule for when you’ll work on each project and sticking to it.

You should also make sure you have a clear understanding of the scope of each project before you start. This will help you determine how much time you need to complete the project.

If you follow these tips, then you should have no problem meeting deadlines as a copywriter.

SEO title arranged in coloured letters

Knowledge of SEO (Search Engine Optimisation)

In today’s day and age, copywriters need to have a basic understanding of SEO. Search engine optimization is the process of optimising a website for search engines such as Google.

This means making sure the website appears as high up on the search results page as possible. This can be achieved by using certain keywords and phrases in the website’s content.

While you don’t need to be an SEO expert, it’s important to have a basic understanding of how it works. This will make you a more valuable copywriter and help you get better results for your clients.

How do I increase SEO?

There are several things you can do to increase your SEO results to get your website ranking in the search engine results pages. Here are a few tips to improve your website ranking:


First, you need to make sure you’re using the right keywords and phrases. You can use a tool like Google AdWords Keyword Planner to help you find the right keywords for your website.

Once you’ve found the right keywords, you need to use them throughout your website’s content. This includes the titles, descriptions, and body of your articles.


Another important factor in SEO is linking. This means adding links to your website from other websites. Google uses links as a way to determine how popular and relevant a website is.

The more links you have pointing to your website, the higher it will rank in the search results. You can get links by guest posting on other websites or by adding your website to directories.

Original content

Finally, it’s important to make sure your website has original and relevant content. This is one of the most important factors in SEO, and it’s something that Google looks for when determining where to rank a website.

If you can provide original and relevant content, then you’ll be well on your way to increasing your SEO.

A pile of popular business related books

Be Passionate About What You Do!

Last but not least, the most important quality a copywriter can have is passion. If you’re not passionate about what you do, then it will be very difficult to succeed.

Copywriting is a tough business, and there will be times when it’s hard to stay motivated. But if you’re passionate about your work, then you’ll be able to push through the tough times and continue to produce great work.

Maintain focus

Be focused on what you’re doing and don’t let anything distract you. It’s important to stay focused when you’re working on a project, as it will help you produce better work.

Be Flexible

Be flexible in your work and be willing to try new things. You never know what might work and what might not, so it’s important to be open to new ideas.

You can always pivot and change your content to get better results.

The only way that you become better as a copywriter is by testing and improving upon your results.

Practice Your Copywriting Skills

The demand for copywriters is massive! Those copywriters who have knowledge in multiple industries and have well researched effective copywriting techniques tend to dominate the industry.

Search Engine Optimisation (SEO) knowledge and implementation into a website page and articles is a plus to get work from eager website owners who want to rank their websites.

Just like a championship winning pro-athlete or a high-achiever within their chosen field, the more hours you put into perfecting your field, you’ll reap the rewards of your efforts!

Ensure that you’re practicing and developing your copywriting skills as much as you can and read from the greats. You’ll be amazed when you pickup a new little tip that could make the difference in your article or sales page to get more converting results.

Software Support

In recent years there has been a number of software programs that have been released to the public to help when creating content for a website.

These programs help speed up the pace in writing and structuring your content and even to the point of correcting your grammar.

Please see below a few great programs to improve your writing.

Hemmingway App Logo

Hemingway App

The Hemingway App has been built by their development team based around Ernest Hemingway’s iconic writing style. It’s a distraction-free writing and editing tool designed to improve your writing. It focuses on sentence construction and use of words within your content.

Gammarly logo


Grammarly is a cross-platform cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses AI to identify and search for an appropriate replacement for the correct spelling and pronunciation of your sentences.

Jasper Ai Logo


Jasper.ai is a powerful AI writing assistant. It can help you finish writing high-quality content 2-5 times faster! Create blog articles, social media posts, sales pages, email marketing. With a click of a button this AI Assistant software will generate some well written content.

A lady typing on a laptop

Bonus Tip - Flow State

One of the best ways to be a successful copywriter is to get into a flow state. This is when you’re so focused on your work that you lose track of time.

A flow state can be difficult to achieve, but once you’re in it, you’ll be able to produce your best work. If you can get into a flow state, then you’ll be well on your way to becoming a successful copywriter.

How to get into a flow state?

There are several things you can do to get into a flow state.

  • First, you need to make sure you’re in the right environment. This means having a quiet place to work where you won’t be interrupted.
  • Second, you need to have all the materials you need before you start working. This way, you won’t have to stop and look for things while you’re working.
  • Third, you need to set a goal for yourself. This will help you stay focused and motivated while you’re working.
  • Fourth, you need to get rid of any distractions. This means turning off your phone, closing your email, and anything else that might distract you.
  • Fifth, you need to focus on your breathing. This will help you relax and get into a flow state.

Once you’ve done all of these things, you should be able to get into a flow state and produce your best work.

A writer sitting down reading a book on a coffee table

These Skills Every Copywriter Should Have To Succeed Online

Copywriters need to be versatile and have a variety of skills to be successful. They should be able to write persuasively, understand their audience, and know-how to create an effective call to action. Additionally, copywriters need to be familiar with different marketing channels and understand the principles of SEO. These skills will help them create high-quality content that drives conversions.

Passionate copywriters who understand the principles of SEO and are familiar with different marketing channels will be successful. Many copywriters who have mastered the art of copywriting find themselves joining a local web design agency or creating a business for themselves.

Do you have what it takes to become a successful copywriter?

If so, put these tips into practice and see how they can help you. If you’re not sure if you have what it takes, then keep practising and perfecting your craft. The more you do, the better you’ll become. And who knows, maybe one day you’ll be the best copywriter in the world!

Who your favourite copywriter? or share a link to a resource/swipe files that you use. Let us know below!

Leave A Comment

Loved this article? Please consider sharing it with your friends…

Peter Lowen Constructive Visual

Peter Lowen

Senior Web Developer | CEO

Peter Lowen is the founder and CEO of Constructive Visual, a website design and hosting company. He has been creating websites since 2005 and writes content on business, marketing, web design, sales training, web hosting and WordPress related topics.

Enjoyed Our Article? We've found a few more for you!